I think every artist needs a little bit of an Edie, Edie Sedgwick that is. It was one of those late-working friday nights, and I decided to pull out the movie Factory Girl. I find a bit of Warhol in myself, in the sense that I love to shoot people by just letting them be themselves. Capture their natural ethos, if that’s what you’d like to call it.
The amazing thing about Edie is that she has a natural charisma that draws me in. Her energy is captivating with exuberance. She has a warmth that attracts and a vibrance that is magnetic. A smile that is calming, something that makes me feel at home. A great smile on a woman is like a world of comfort. It’s sitting by a warm fire on a cold winter’s night. Edie is a ball of charisma, and what I believe to be the perfect compliment to an artist. A muse if you will. Beyond her physical beauty, her ethos, her mannerisms are like a nostalgic memory of first love. Her involuntary burst of laughter that creates a presence that consumes you is a dream. Her big brown eyes just evaporate you into her world of inner joy with no limitation. The way she carries herself is just sexy, and the way she talks is dreamy. The way she dances without the need of validation or approval is magic. She is an “IT” girl.
But what is “IT”? That charisma, that fun loving personality, that gesture without care, that fragile vulnerability that Edie displays. While the “IT” in Edie’s world comes with a lot of other baggage, destruction and way too many drugs, I still believe that “IT” quality exists, and should exist. That kiss, that face, that look that consumes one in such an inspiring way. It’s completely striking.
She’s got the whole world on a string but on the inside, there are some things that need a bit of mending. It may be a lot of mending. However, Edie’s “IT” quality combined with internal emotional groundedness would make for the perfect dream. Extracting that “IT” is a big piece of the pie that I’m looking for in the love equation.
I think every artist needs a little bit of an Edie, Edie Sedgwick that is. It was one of those late-working friday nights, and I decided to pull out the movie Factory Girl. I find a bit of Warhol in myself, in the sense that I love to shoot people by just letting them be themselves. Capture their natural ethos, if that’s what you’d like to call it.
The amazing thing about Edie is that she has a natural charisma that draws me in. Her energy is captivating with exuberance. She has a warmth that attracts and a vibrance that is magnetic. A smile that is calming, something that makes me feel at home. A great smile on a woman is like a world of comfort. It’s sitting by a warm fire on a cold winter’s night. Edie is a ball of charisma, and what I believe to be the perfect compliment to an artist. A muse if you will. Beyond her physical beauty, her ethos, her mannerisms are like a nostalgic memory of first love. Her involuntary burst of laughter that creates a presence that consumes you is a dream. Her big brown eyes just evaporate you into her world of inner joy with no limitation. The way she carries herself is just sexy, and the way she talks is dreamy. The way she dances without the need of validation or approval is magic. She is an “IT” girl.
But what is “IT”? That charisma, that fun loving personality, that gesture without care, that fragile vulnerability that Edie displays. While the “IT” in Edie’s world comes with a lot of other baggage, destruction and way too many drugs, I still believe that “IT” quality exists, and should exist. That kiss, that face, that look that consumes one in such an inspiring way. It’s completely striking.
She’s got the whole world on a string but on the inside, there are some things that need a bit of mending. It may be a lot of mending. However, Edie’s “IT” quality combined with internal emotional groundedness would make for the perfect dream. Extracting that “IT” is a big piece of the pie that I’m looking for in the love equation.







I think every artist needs a little bit of an Edie, Edie Sedgwick that is. It was one of those late-working friday nights, and I decided to pull out the movie Factory Girl. I find a bit of Warhol in myself, in the sense that I love to shoot people by just letting them be themselves. Capture their natural ethos, if that’s what you’d like to call it.
The amazing thing about Edie is that she has a natural charisma that draws me in. Her energy is captivating with exuberance. She has a warmth that attracts and a vibrance that is magnetic. A smile that is calming, something that makes me feel at home. A great smile on a woman is like a world of comfort. It’s sitting by a warm fire on a cold winter’s night. Edie is a ball of charisma, and what I believe to be the perfect compliment to an artist. A muse if you will. Beyond her physical beauty, her ethos, her mannerisms are like a nostalgic memory of first love. Her involuntary burst of laughter that creates a presence that consumes you is a dream. Her big brown eyes just evaporate you into her world of inner joy with no limitation. The way she carries herself is just sexy, and the way she talks is dreamy. The way she dances without the need of validation or approval is magic. She is an “IT” girl.
But what is “IT”? That charisma, that fun loving personality, that gesture without care, that fragile vulnerability that Edie displays. While the “IT” in Edie’s world comes with a lot of other baggage, destruction and way too many drugs, I still believe that “IT” quality exists, and should exist. That kiss, that face, that look that consumes one in such an inspiring way. It’s completely striking.
She’s got the whole world on a string but on the inside, there are some things that need a bit of mending. It may be a lot of mending. However, Edie’s “IT” quality combined with internal emotional groundedness would make for the perfect dream. Extracting that “IT” is a big piece of the pie that I’m looking for in the love equation.

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
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Quiet. Precise. Highly Selective.

Brand guidelines are static rules for the surface. A Brand Brain is a living codification of identity a team or an AI can generate from. The difference, defined.

We trained six styles of kung fu in one month. Sampling that widely taught me how a creative actually finds the practice worth years: breadth first, the pull as data, then depth.

Travel makes you more creative because unfamiliar places wake up your perception. Why the effect works, and how to bring the sharpened eye home with you.

Your brand photos lag behind you because you kept evolving and the images stayed frozen. Why the gap opens, how to spot it, and what closes it.

The kung fu school had rules: locked-in weekdays, dawn starts, push-ups for lateness. A month inside taught me that constraints you choose are what make depth possible.

A daily creative practice is making one real thing every day, however small, to stay in a proactive state. A working definition, and how to build one that lasts.

AI describes your brand by averaging your public record. How to codify one identity, repeat it everywhere, and get the machines to echo you back accurately.

I’ve photographed Justin Bieber several times and seen fame up close. His stripped-down Coachella set showed the thing I keep relearning about creative work: production amplifies, and only artistry carries.

You recover from creative burnout by treating it as a nervous system state: build real down-cycles, read your own signals, and return to the work you love.

A magnetic personal brand comes from coherence and one clear through-line. Here is how entrepreneurs build one, in order, and the trap that keeps most brands scattered.

I spent a month training kung fu in Wudang at 47, the oldest and slowest learner in the room. What being a beginner again in midlife taught me about pace, comparison, and starting anyway.

You develop taste through thousands of reps of looking closely and deciding what works. A photographer’s honest answer on how taste gets built.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.