Meet my ridiculously cute nephew, Isaiah.
He’s a quarter Chinese and three quarters Caucasian . He lives in a small town in the suburban countryside of Seattle, Washington.
Little did he know at this point he would be photographed as much as he has. It’s become an ongoing personal project of mine to swag him out every time I hop out to Seattle for a visit. This series is from a few years ago when I flew the family out here to New York for their first time to NYC. This is our little excursion to Central Park and him experiencing it for the first time on a beautiful winter day over the Christmas holiday. It’s been a joy to be a part in this little guy’s life.
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CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION
Meet my ridiculously cute nephew, Isaiah.
He’s a quarter Chinese and three quarters Caucasian . He lives in a small town in the suburban countryside of Seattle, Washington.
Little did he know at this point he would be photographed as much as he has. It’s become an ongoing personal project of mine to swag him out every time I hop out to Seattle for a visit. This series is from a few years ago when I flew the family out here to New York for their first time to NYC. This is our little excursion to Central Park and him experiencing it for the first time on a beautiful winter day over the Christmas holiday. It’s been a joy to be a part in this little guy’s life.
1/22/14
Isaiah Visits Central Park
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masterfully aligning perception and reality through personal branding
masterfully aligning perception and reality through personal branding
Meet my ridiculously cute nephew, Isaiah.
He’s a quarter Chinese and three quarters Caucasian . He lives in a small town in the suburban countryside of Seattle, Washington.
Little did he know at this point he would be photographed as much as he has. It’s become an ongoing personal project of mine to swag him out every time I hop out to Seattle for a visit. This series is from a few years ago when I flew the family out here to New York for their first time to NYC. This is our little excursion to Central Park and him experiencing it for the first time on a beautiful winter day over the Christmas holiday. It’s been a joy to be a part in this little guy’s life.
1/22/14
Isaiah Visits Central Park
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Brand guidelines are static rules for the surface. A Brand Brain is a living codification of identity a team or an AI can generate from. The difference, defined.
We trained six styles of kung fu in one month. Sampling that widely taught me how a creative actually finds the practice worth years: breadth first, the pull as data, then depth.
Travel makes you more creative because unfamiliar places wake up your perception. Why the effect works, and how to bring the sharpened eye home with you.
Your brand photos lag behind you because you kept evolving and the images stayed frozen. Why the gap opens, how to spot it, and what closes it.
The kung fu school had rules: locked-in weekdays, dawn starts, push-ups for lateness. A month inside taught me that constraints you choose are what make depth possible.
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AI describes your brand by averaging your public record. How to codify one identity, repeat it everywhere, and get the machines to echo you back accurately.
I’ve photographed Justin Bieber several times and seen fame up close. His stripped-down Coachella set showed the thing I keep relearning about creative work: production amplifies, and only artistry carries.
You recover from creative burnout by treating it as a nervous system state: build real down-cycles, read your own signals, and return to the work you love.
A magnetic personal brand comes from coherence and one clear through-line. Here is how entrepreneurs build one, in order, and the trap that keeps most brands scattered.
I spent a month training kung fu in Wudang at 47, the oldest and slowest learner in the room. What being a beginner again in midlife taught me about pace, comparison, and starting anyway.
You develop taste through thousands of reps of looking closely and deciding what works. A photographer’s honest answer on how taste gets built.
You make a personal brand more coherent by naming the identity underneath it, distilling a one or two word through-line, and bringing the four layers into agreement. The full path, in order.
About the Blogger
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
