I love it when I get to collaborate with friends for a cool brand. Jasmine and I got to jet out to a beautiful lake cabin in Pennsylvania with the Burton crew and create some fun images for the Gwen Stefani L.A.M.B. collection. We chilled, and I even cooked up a storm of Tomato Kale baked egg goodness for dinner.
Here’s an excerpt from over at Jasmine’s blog on coming up with the concept. Check out the post for her behind the scenes pics and extra out takes.
“I pitched the idea to the Burton Girls team about shooting a lookbook that truly showed the marriage of the creative music lifestyle and the outdoor sports lifestyle. This collection mirrors who I am wholeheartedly and I knew other women could say the same thing. From the red, yellow and green Jamaica references to the two-tone black and white checkers and the punk, army bomber – this collaboration was made for girls like me!
My idea was to show the narrative of a creative artist leaving the city to escape to the woods. In much need of some quiet time and fun adventure, she packs up the Mini Cooper and heads to the trees! While on the way she’s starting to unwind by stopping at vintage food stands, letting her hair down and blasting some No Doubt cd’s. Once she arrives, it’s time to relax and listen to some old vinyl, go for a nature hike and bake some pumpkin pie! The weekend is filled with writing music, making smores at night and exploring the lake and its surroundings during the day. After fully recharging from a much needed break, she is ready to head back to the big apple – and its dueces, over and out!”
I love it when I get to collaborate with friends for a cool brand. Jasmine and I got to jet out to a beautiful lake cabin in Pennsylvania with the Burton crew and create some fun images for the Gwen Stefani L.A.M.B. collection. We chilled, and I even cooked up a storm of Tomato Kale baked egg goodness for dinner.
Here’s an excerpt from over at Jasmine’s blog on coming up with the concept. Check out the post for her behind the scenes pics and extra out takes.
“I pitched the idea to the Burton Girls team about shooting a lookbook that truly showed the marriage of the creative music lifestyle and the outdoor sports lifestyle. This collection mirrors who I am wholeheartedly and I knew other women could say the same thing. From the red, yellow and green Jamaica references to the two-tone black and white checkers and the punk, army bomber – this collaboration was made for girls like me!
My idea was to show the narrative of a creative artist leaving the city to escape to the woods. In much need of some quiet time and fun adventure, she packs up the Mini Cooper and heads to the trees! While on the way she’s starting to unwind by stopping at vintage food stands, letting her hair down and blasting some No Doubt cd’s. Once she arrives, it’s time to relax and listen to some old vinyl, go for a nature hike and bake some pumpkin pie! The weekend is filled with writing music, making smores at night and exploring the lake and its surroundings during the day. After fully recharging from a much needed break, she is ready to head back to the big apple – and its dueces, over and out!”







I love it when I get to collaborate with friends for a cool brand. Jasmine and I got to jet out to a beautiful lake cabin in Pennsylvania with the Burton crew and create some fun images for the Gwen Stefani L.A.M.B. collection. We chilled, and I even cooked up a storm of Tomato Kale baked egg goodness for dinner.
Here’s an excerpt from over at Jasmine’s blog on coming up with the concept. Check out the post for her behind the scenes pics and extra out takes.
“I pitched the idea to the Burton Girls team about shooting a lookbook that truly showed the marriage of the creative music lifestyle and the outdoor sports lifestyle. This collection mirrors who I am wholeheartedly and I knew other women could say the same thing. From the red, yellow and green Jamaica references to the two-tone black and white checkers and the punk, army bomber – this collaboration was made for girls like me!
My idea was to show the narrative of a creative artist leaving the city to escape to the woods. In much need of some quiet time and fun adventure, she packs up the Mini Cooper and heads to the trees! While on the way she’s starting to unwind by stopping at vintage food stands, letting her hair down and blasting some No Doubt cd’s. Once she arrives, it’s time to relax and listen to some old vinyl, go for a nature hike and bake some pumpkin pie! The weekend is filled with writing music, making smores at night and exploring the lake and its surroundings during the day. After fully recharging from a much needed break, she is ready to head back to the big apple – and its dueces, over and out!”

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

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I spent 20 years photographing personal brands. I watched brilliant people stay invisible because they skipped the layers nobody talks about. So I built the Brand Intelligence Engine to fix it. Here’s the full story.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.