The Ultimate 15-Minute Personal Brand Audit Checklist

FREE DOWNLOAD

Discover What’s Holding You Back from Being Seen as an Authority

12/30/13

DESIGN YOUR LIFE

“You must give up the way it is… to have it the way you want it.”

In digging through inspirational quotes for a special promo project, I came across this quote, which really resonated with the way I see life, and have seen it over the years. I touched on this idea in my Transitions, Passions and Sacrifices blog post, but I wanted to expand a little and make it a bit more applicable to your lives.

It’s so true that there is a lot of sacrifice to do what you love and get paid for it ultimately. It’s something I’ve lived by most of my adult life. I think we’ve come to know a generation of people that are starting to value free time, enjoyment of life and loving what they do as SUCCESS as opposed to money. Don’t get me wrong, we all need money to live and to live decently to whatever your standard of living may be, but our new definition of “success” changes that ball game drastically. If you really want to do what you love and make a decent living that takes a lot of time, hard work, and sacrifice to get to a stable point.

What does that mean? We all know it takes money to live, but how much? I’ve always seen the end goal of “Success” being achieved by putting the right puzzle pieces together. Some people have greater responsibilities than others at the time of their decision to pursuing their passion, so the puzzle pieces are different for everyone. Some people live in bigger, more expensive cities than others. Some have relationships and families. Some have full time jobs where the salary is great with consistent/stable pay and they’re used to that standard of living. Obviously there are more, but if you have an ultimate goal of doing what you love, it’s about moving the puzzle pieces around and cutting things/overhead that need to be cut in order to create more time and/or money that can be invested back into your business of creativity.

To me it has always meant making those small decisions to save money, and the sacrifices of taking the jobs that aren’t that creative for a higher pay/less time ratio. Success for me is defined by working a job I love, enjoying life(the biggest idea I took home with me from my living stint in Paris), having great people around me, and making enough money for a decent living. To get to that point means to design your lifestyle to get there. What have I sacrificed along the way? Money, stability, relationships, eating out, loads of possessions, etc. What have I received? Much more free time to enjoy life, and pursue my passion of a career, travel, etc.

I recently read a book called the 4-hour work week which, in my opinion, some of the ideas in the book are a bit extreme, but the basic idea is great. I recommend it: http://www.fourhourworkweek.com/ I talk often about branding and design, and this book is about applying those concepts to your life –  Designing a lifestyle that in the end brings you happiness and fulfillment.

It ultimately comes down to “how bad do you WANT this version of success?” How bad you WANT it will dictate how much you will sacrifice to get there. How much will you give up? If you’re working a full time job with great steady pay but you hate it, are you willing to give that up along with the financial stability that goes with it to give you the free time to create a business of your passion? The amount of work it takes to get to that position is a hefty amount and you got to WANT it enough to be motivated to hustle for it.

Food for thought.

LET'S CONSPIRE & CREATE

CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION

“You must give up the way it is… to have it the way you want it.”

In digging through inspirational quotes for a special promo project, I came across this quote, which really resonated with the way I see life, and have seen it over the years. I touched on this idea in my Transitions, Passions and Sacrifices blog post, but I wanted to expand a little and make it a bit more applicable to your lives.

It’s so true that there is a lot of sacrifice to do what you love and get paid for it ultimately. It’s something I’ve lived by most of my adult life. I think we’ve come to know a generation of people that are starting to value free time, enjoyment of life and loving what they do as SUCCESS as opposed to money. Don’t get me wrong, we all need money to live and to live decently to whatever your standard of living may be, but our new definition of “success” changes that ball game drastically. If you really want to do what you love and make a decent living that takes a lot of time, hard work, and sacrifice to get to a stable point.

What does that mean? We all know it takes money to live, but how much? I’ve always seen the end goal of “Success” being achieved by putting the right puzzle pieces together. Some people have greater responsibilities than others at the time of their decision to pursuing their passion, so the puzzle pieces are different for everyone. Some people live in bigger, more expensive cities than others. Some have relationships and families. Some have full time jobs where the salary is great with consistent/stable pay and they’re used to that standard of living. Obviously there are more, but if you have an ultimate goal of doing what you love, it’s about moving the puzzle pieces around and cutting things/overhead that need to be cut in order to create more time and/or money that can be invested back into your business of creativity.

To me it has always meant making those small decisions to save money, and the sacrifices of taking the jobs that aren’t that creative for a higher pay/less time ratio. Success for me is defined by working a job I love, enjoying life(the biggest idea I took home with me from my living stint in Paris), having great people around me, and making enough money for a decent living. To get to that point means to design your lifestyle to get there. What have I sacrificed along the way? Money, stability, relationships, eating out, loads of possessions, etc. What have I received? Much more free time to enjoy life, and pursue my passion of a career, travel, etc.

I recently read a book called the 4-hour work week which, in my opinion, some of the ideas in the book are a bit extreme, but the basic idea is great. I recommend it: http://www.fourhourworkweek.com/ I talk often about branding and design, and this book is about applying those concepts to your life –  Designing a lifestyle that in the end brings you happiness and fulfillment.

It ultimately comes down to “how bad do you WANT this version of success?” How bad you WANT it will dictate how much you will sacrifice to get there. How much will you give up? If you’re working a full time job with great steady pay but you hate it, are you willing to give that up along with the financial stability that goes with it to give you the free time to create a business of your passion? The amount of work it takes to get to that position is a hefty amount and you got to WANT it enough to be motivated to hustle for it.

Food for thought.

12/30/13

DESIGN YOUR LIFE

Blog

infuse your vision with a fresh breath of  creativity and vitality

BOOK A BRAND PHOTOSHOOT

GET THE DETAILS

GET THE DETAILS

infuse your vision with a fresh breath of  creativity and vitality

PODCAST

BRAND INTELLIGENCE

CREATIVE INTELLIGENCE

LIFE INTELLIGENCE

“You must give up the way it is… to have it the way you want it.”

In digging through inspirational quotes for a special promo project, I came across this quote, which really resonated with the way I see life, and have seen it over the years. I touched on this idea in my Transitions, Passions and Sacrifices blog post, but I wanted to expand a little and make it a bit more applicable to your lives.

It’s so true that there is a lot of sacrifice to do what you love and get paid for it ultimately. It’s something I’ve lived by most of my adult life. I think we’ve come to know a generation of people that are starting to value free time, enjoyment of life and loving what they do as SUCCESS as opposed to money. Don’t get me wrong, we all need money to live and to live decently to whatever your standard of living may be, but our new definition of “success” changes that ball game drastically. If you really want to do what you love and make a decent living that takes a lot of time, hard work, and sacrifice to get to a stable point.

What does that mean? We all know it takes money to live, but how much? I’ve always seen the end goal of “Success” being achieved by putting the right puzzle pieces together. Some people have greater responsibilities than others at the time of their decision to pursuing their passion, so the puzzle pieces are different for everyone. Some people live in bigger, more expensive cities than others. Some have relationships and families. Some have full time jobs where the salary is great with consistent/stable pay and they’re used to that standard of living. Obviously there are more, but if you have an ultimate goal of doing what you love, it’s about moving the puzzle pieces around and cutting things/overhead that need to be cut in order to create more time and/or money that can be invested back into your business of creativity.

To me it has always meant making those small decisions to save money, and the sacrifices of taking the jobs that aren’t that creative for a higher pay/less time ratio. Success for me is defined by working a job I love, enjoying life(the biggest idea I took home with me from my living stint in Paris), having great people around me, and making enough money for a decent living. To get to that point means to design your lifestyle to get there. What have I sacrificed along the way? Money, stability, relationships, eating out, loads of possessions, etc. What have I received? Much more free time to enjoy life, and pursue my passion of a career, travel, etc.

I recently read a book called the 4-hour work week which, in my opinion, some of the ideas in the book are a bit extreme, but the basic idea is great. I recommend it: http://www.fourhourworkweek.com/ I talk often about branding and design, and this book is about applying those concepts to your life –  Designing a lifestyle that in the end brings you happiness and fulfillment.

It ultimately comes down to “how bad do you WANT this version of success?” How bad you WANT it will dictate how much you will sacrifice to get there. How much will you give up? If you’re working a full time job with great steady pay but you hate it, are you willing to give that up along with the financial stability that goes with it to give you the free time to create a business of your passion? The amount of work it takes to get to that position is a hefty amount and you got to WANT it enough to be motivated to hustle for it.

Food for thought.

12/30/13

DESIGN YOUR LIFE

When you need a trusted creative partner in the room.

Take the Fit Check

Be seen at the level you’re stepping into.

Hey! I'm Nick.

PHOTOGRAPHER
BRAND ALCHEMIST
TEACHER

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.

Build authority from the inside out.

Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.

Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.

If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.

Take the Fit Check

Start Here

For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.

It’s an ongoing creative partnership focused on bringing your personal brand identity to life.

Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.

Explore the Partnership

Quiet. Precise. Highly Selective.

read the latest

Nick Onken portrait, identity alchemy phases

Identity Alchemy runs in five phases: Deconstruct, Curate, Architect, Become, Express. A walkthrough of what happens inside each, and where people get stuck.

Nick Onken, brand photographer and creative director, portrait

Identity Alchemy is a five-phase method for rebuilding who you are and how you’re seen so the two finally match. Here is the full process.

Elevated Realism environmental portrait of an author and authority, representing a coherent personal brand built on a Brand Brain.

A Brand Brain is one authored source that holds your identity, voice, and frameworks so every AI tool writes like you. Here is what it is and why you need one.

Elevated Realism portrait of a composed expert, representing the coherent authority on the far side of the expertise-to-income gap.

Being great at what you do doesn’t automatically turn into income. Here is the expertise-to-income gap, why it exists, and how to start closing it.

Elevated Realism portrait of a polished personal brand, the kind of presence a full brand team is hired to build.

A real brand team runs $30,000 to $70,000 a year. Here is the full breakdown of what each role costs, and the engine I built to replace it for $997.

Elevated Realism portrait of a confident founder, illustrating a brand voice that sounds like a real person rather than generic AI.

Your AI sounds generic because it reads the whole internet and returns the average. Here is how to make AI write in your actual voice instead.

Elevated Realism portrait of a recognized personal brand, the kind of coherent identity behind the Brand Intelligence Engine.

For two decades I made other people’s brands coherent while my own waited. Here is the Brand Intelligence Engine I built to finally close that gap.

Elevated Realism brand portrait demonstrating the visual authority that results from building a complete brand through the Brand Intelligence Engine's three-phase AI system

The Brand Intelligence Engine is an AI personal brand system that builds the complete infrastructure of a premium brand in three phases. Here’s exactly what happens inside, what it produces, and who it’s built for.

Elevated Realism portrait of a personal brand client whose content strategy works because identity and visual translation are built underneath it

Your content strategy is not working because the problem isn’t content. It’s what’s underneath it. When your brand lacks identity and visual translation, posting more just amplifies incoherence. Here’s the trap and how to escape it.

Elevated Realism portrait of a personal brand client who has passed the coherence test where identity, visual translation, content, and business all align

This personal brand audit takes two minutes and reveals exactly where your brand is broken. Four questions, one for each layer of brand intelligence. Most people fail at least two. Here’s the diagnostic.

Elevated Realism portrait demonstrating how personal brand identity is a deliberate translation of the person rather than an unfiltered copy

Your personal brand identity is not you. It’s a translation of you. When you confuse the two, you either freeze up or perform. Neither builds authority. Here’s the distinction that changes how you show up online.

Elevated Realism personal brand portrait demonstrating the visual authority that comes from investing in brand photography at the level that matches your expertise

The biggest personal brand photography investment mistake isn’t underspending on photos. It’s investing $50,000 in coaching, ads, and masterminds while spending $500 on visual identity. Here’s what that costs you and how to fix the order.

Nick Onken Elevated Realism portrait of a personal brand client demonstrating the visual authority that comes from closing the gap between expertise and brand presence

I spent 20 years photographing personal brands. I watched brilliant people stay invisible because they skipped the layers nobody talks about. So I built the Brand Intelligence Engine to fix it. Here’s the full story.

About the Blogger

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

NICK'S STORY