If you’re wondering whether it’s time to invest in personal brand photography, you’re not alone. One of the most common questions I get is: “Do I really need a brand shoot, or can I just use what I already have?” Here’s the truth: If you’re building anything public-facing — a coaching practice, a speaking career, […]

Dress for the Frequency, Not the Feed What you wear during a personal brand shoot isn’t about trends — it’s about translation. It’s how your energetic signature gets encoded visually. You’re not wearing an outfit. You’re wearing an identity — your future self. I don’t believe in following strict rules. But I do believe in […]

Authority Without Connection Is Empty We’ve all seen it. The perfectly curated brand. The suit. The clean website. The stats. But you scroll their feed… and feel nothing. Authority without intimacy isn’t magnetic. It’s performative. If you’re building a personal brand that actually moves people — especially as a coach, speaker, or founder — your […]