It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
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It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
[smart_track_player url=”https://soundcloud.com/nickonken/sergio-fernandez-de-cordova” title=”How to Use Media to Make an Impact” artist=”Sergio Fernández de Córdova” image=”https://nionlife.com/wp-content/uploads/2016/03/81_Sergio_NIONradio_02.jpg” color=”#de4b9b” ]







It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
[smart_track_player url=”https://soundcloud.com/nickonken/sergio-fernandez-de-cordova” title=”How to Use Media to Make an Impact” artist=”Sergio Fernández de Córdova” image=”https://nionlife.com/wp-content/uploads/2016/03/81_Sergio_NIONradio_02.jpg” color=”#de4b9b” ]

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Taste is less a gift than a discipline you build through thousands of reps of seeing. Here is what twenty-five years behind a camera taught me about the art of seeing.

Visual Frequency of Authority is the energetic signature your images transmit before anyone reads a word. What it means and why two people with the same credentials read so differently.

Every personal brand stalls in one of three gaps: Identity, Signal, or Infrastructure. Most people have the third and spend years fixing the first.

A month of kung fu training in Wudang, China taught me that the body learns at the speed of honesty rather than the speed of ambition. Here is what martial arts taught me about practice.

Creative coherence is when who you are and how you’re seen are the same thing. A short, clear definition of the term, its four layers, and why it makes a brand magnetic.

A magnetic through-line is the one or two word idea your whole brand becomes associated with. What it is, why it matters, and how to find yours.

Creative coherence is the state where who you are and how you’re seen are the same thing. Why it matters more than frequency, and how to build it.

Identity Alchemy runs in five phases: Deconstruct, Curate, Architect, Become, Express. A walkthrough of what happens inside each, and where people get stuck.

Identity Alchemy is a five-phase method for rebuilding who you are and how you’re seen so the two finally match. Here is the full process.

A Brand Brain is one authored source that holds your identity, voice, and frameworks so every AI tool writes like you. Here is what it is and why you need one.

Being great at what you do doesn’t automatically turn into income. Here is the expertise-to-income gap, why it exists, and how to start closing it.

A real brand team runs $30,000 to $70,000 a year. Here is the full breakdown of what each role costs, and the engine I built to replace it for $997.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.