It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
[smart_track_player url=”https://soundcloud.com/nickonken/sergio-fernandez-de-cordova” title=”How to Use Media to Make an Impact” artist=”Sergio Fernández de Córdova” image=”https://nionlife.com/wp-content/uploads/2016/03/81_Sergio_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- What is Public Foundation [3:05]
- How he worked with the White House [4:20]
- The mission and vision of Public [10:00]
- What is the Social Impact Summit [11:05]
- When he decided to move to American from Peru [14:45]
- How he redefined billboards [17:30]
- Where his desire to create an impact came from [21:40]
- The power of media [26:25]
- Our generation’s power [29:45]
- How he prepared for his Ted Talk [34:05]
- What it took to create his foundation [42:30]
- How his other company connects the private sector to the public sector [44:00]
- Why he wouldn’t change anything about his youth [54:25]
Links mentioned:
- Check out It’s On Us
- Learn more about Sing for Hope by Monica Yunus
- Check out the Media for Social Impact Summit
- Watch Sergio’s Ted Talk
- Music Credit: Lament by Tekvision
LET'S CONSPIRE & CREATE
CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION
It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
[smart_track_player url=”https://soundcloud.com/nickonken/sergio-fernandez-de-cordova” title=”How to Use Media to Make an Impact” artist=”Sergio Fernández de Córdova” image=”https://nionlife.com/wp-content/uploads/2016/03/81_Sergio_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- What is Public Foundation [3:05]
- How he worked with the White House [4:20]
- The mission and vision of Public [10:00]
- What is the Social Impact Summit [11:05]
- When he decided to move to American from Peru [14:45]
- How he redefined billboards [17:30]
- Where his desire to create an impact came from [21:40]
- The power of media [26:25]
- Our generation’s power [29:45]
- How he prepared for his Ted Talk [34:05]
- What it took to create his foundation [42:30]
- How his other company connects the private sector to the public sector [44:00]
- Why he wouldn’t change anything about his youth [54:25]
Links mentioned:
- Check out It’s On Us
- Learn more about Sing for Hope by Monica Yunus
- Check out the Media for Social Impact Summit
- Watch Sergio’s Ted Talk
- Music Credit: Lament by Tekvision
3/09/16
81: Sergio Fernández De Córdova – How to Use Media to Make an Impact
infuse your vision with a fresh breath of creativity and vitality
BOOK A BRAND PHOTOSHOOT
GET THE DETAILS
GET THE DETAILS
infuse your vision with a fresh breath of creativity and vitality
PODCAST
BRAND INTELLIGENCE
CREATIVE INTELLIGENCE
LIFE INTELLIGENCE
masterfully aligning perception and reality through personal branding
masterfully aligning perception and reality through personal branding
It’s not just about someone telling us to go do something, they need to be part of it, they need to own it.
I believe that art can change the world, and it is empowering and inspiring to meet people who feel the same way. That’s why I’m excited to have Sergio Fernández de Córdova on the show today. Sergio and I met at Summit Series this past year, where we had some awesome conversations about changing the world and making an impact through art and media.
Sergio is the founder of Pvblic Foundation, an organization that focuses on creating change through media. He works in pretty much every media outlet that you can think of, using all these different mediums to do good and create positive change in the world. The foundation has had some huge projects, including the It’s On Us Campaign, where they worked with the White House to create a campaign to raise awareness about and stop sexual assault.
Listen in to today’s episode to hear Sergio talk more about founding Pvblic, his work with the White House, and the Media for Social Impact Summit. You’ll be inspired by Sergio’s belief in media and its ability to change the world. Sergio is an amazing human with a brilliant mind who is really making waves in this world right now and having a major impact, and I think you’ll be inspired by our conversation.
There’s no amount of money that can buy the feeling of knowing that you’ve helped somebody.
[smart_track_player url=”https://soundcloud.com/nickonken/sergio-fernandez-de-cordova” title=”How to Use Media to Make an Impact” artist=”Sergio Fernández de Córdova” image=”https://nionlife.com/wp-content/uploads/2016/03/81_Sergio_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- What is Public Foundation [3:05]
- How he worked with the White House [4:20]
- The mission and vision of Public [10:00]
- What is the Social Impact Summit [11:05]
- When he decided to move to American from Peru [14:45]
- How he redefined billboards [17:30]
- Where his desire to create an impact came from [21:40]
- The power of media [26:25]
- Our generation’s power [29:45]
- How he prepared for his Ted Talk [34:05]
- What it took to create his foundation [42:30]
- How his other company connects the private sector to the public sector [44:00]
- Why he wouldn’t change anything about his youth [54:25]
Links mentioned:
- Check out It’s On Us
- Learn more about Sing for Hope by Monica Yunus
- Check out the Media for Social Impact Summit
- Watch Sergio’s Ted Talk
- Music Credit: Lament by Tekvision
3/09/16
81: Sergio Fernández De Córdova – How to Use Media to Make an Impact
When you need a trusted creative partner in the room.
Take the Fit Check
Be seen at the level you’re stepping into.
Hey! I'm Nick.
PHOTOGRAPHER
BRAND ALCHEMIST
TEACHER
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Build authority from the inside out.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
Take the Fit Check
Start Here
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Explore the Partnership
Quiet. Precise. Highly Selective.
read the latest
I’ve photographed Justin Bieber several times and seen fame up close. His stripped-down Coachella set showed the thing I keep relearning about creative work: production amplifies, and only artistry carries.
You recover from creative burnout by treating it as a nervous system state: build real down-cycles, read your own signals, and return to the work you love.
A magnetic personal brand comes from coherence and one clear through-line. Here is how entrepreneurs build one, in order, and the trap that keeps most brands scattered.
I spent a month training kung fu in Wudang at 47, the oldest and slowest learner in the room. What being a beginner again in midlife taught me about pace, comparison, and starting anyway.
You develop taste through thousands of reps of looking closely and deciding what works. A photographer’s honest answer on how taste gets built.
You make a personal brand more coherent by naming the identity underneath it, distilling a one or two word through-line, and bringing the four layers into agreement. The full path, in order.
You cannot pour from an empty well. Travel is how I refill mine. Here is why new places are creative input rather than a break from the work, and why output without input runs dry.
There is a difference between making something and performing the act of making it. Here is what I learned about the creative act, content, and why the resistance is the whole game.
AI can generate endless brand content, but it cannot construct the identity underneath it. Here is the real line between what AI can do for your brand and what only you can.
Burnout is less a willpower problem than a nervous system running with no recovery. Here is what I learned about creative recovery from social media burnout and a reset in Costa Rica.
Most brand photographers take good photos of you. Few capture who you actually are. Here is what to look for when hiring a brand photographer so your images match your authority.
Taste is less a gift than a discipline you build through thousands of reps of seeing. Here is what twenty-five years behind a camera taught me about the art of seeing.
Visual Frequency of Authority is the energetic signature your images transmit before anyone reads a word. What it means and why two people with the same credentials read so differently.
About the Blogger
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
