This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.
This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.







This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

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Taste is less a gift than a discipline you build through thousands of reps of seeing. Here is what twenty-five years behind a camera taught me about the art of seeing.

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A magnetic through-line is the one or two word idea your whole brand becomes associated with. What it is, why it matters, and how to find yours.

Creative coherence is the state where who you are and how you’re seen are the same thing. Why it matters more than frequency, and how to build it.

Identity Alchemy runs in five phases: Deconstruct, Curate, Architect, Become, Express. A walkthrough of what happens inside each, and where people get stuck.

Identity Alchemy is a five-phase method for rebuilding who you are and how you’re seen so the two finally match. Here is the full process.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.