This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.
This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.







This is a topic I spent a lot of time thinking about. Refining your vision and style ultimately comes down to refining your tastes. Photography is made up of a bunch of little split-second decisions that you make when creating a piece of art: Does this piece of clothing work? What color should it be? Does this light work right for the concept? Is this highlight too bright? Does this prop fit the scenario? Does it look good on film? Does this camera angle capture enough of the background? Does this dark treeline work for the background? Does this pose look right? Is the hair just where it needs to be? Is the make up right? All these decisions are just a fraction that go into your artistic, one-click creation.
So many of these decisions are decided based on taste. What you like and what you don’t like. The more you shoot the more you realize what works and what doesn’t.
What things do you like?
As you grow as an artist, your tastes become refined and you soon realize that your earlier tastes might have been a bit more amateur than you thought. Seeing at a higher level means refining what you see, what you envision, then making those split decisions that create your refined vision. You can only develop and refine your tastes by going through the artist journey yourself. As much as someone can teach you, practicing your craft for yourself is the only way you can develop your artistic eye.
I say all this because as I reflect on the years of growth I’ve experienced it’s come down to this: Refining my taste in the details. A great way to start seeing those details is to flip through magazines and break down images that you like. What makes it a good photograph? Why do you like it? What elements of the photograph do you like? What do you not like? This is a start to the process, but applying them to shooting is a whole different ball game. This all falls into a previous post called Expanding Your Default.
Who ever said this was easy? Keep Refining! Money can’t buy good taste.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Brand guidelines are static rules for the surface. A Brand Brain is a living codification of identity a team or an AI can generate from. The difference, defined.

We trained six styles of kung fu in one month. Sampling that widely taught me how a creative actually finds the practice worth years: breadth first, the pull as data, then depth.

Travel makes you more creative because unfamiliar places wake up your perception. Why the effect works, and how to bring the sharpened eye home with you.

Your brand photos lag behind you because you kept evolving and the images stayed frozen. Why the gap opens, how to spot it, and what closes it.

The kung fu school had rules: locked-in weekdays, dawn starts, push-ups for lateness. A month inside taught me that constraints you choose are what make depth possible.

A daily creative practice is making one real thing every day, however small, to stay in a proactive state. A working definition, and how to build one that lasts.

AI describes your brand by averaging your public record. How to codify one identity, repeat it everywhere, and get the machines to echo you back accurately.

I’ve photographed Justin Bieber several times and seen fame up close. His stripped-down Coachella set showed the thing I keep relearning about creative work: production amplifies, and only artistry carries.

You recover from creative burnout by treating it as a nervous system state: build real down-cycles, read your own signals, and return to the work you love.

A magnetic personal brand comes from coherence and one clear through-line. Here is how entrepreneurs build one, in order, and the trap that keeps most brands scattered.

I spent a month training kung fu in Wudang at 47, the oldest and slowest learner in the room. What being a beginner again in midlife taught me about pace, comparison, and starting anyway.

You develop taste through thousands of reps of looking closely and deciding what works. A photographer’s honest answer on how taste gets built.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.