Sometimes you have to jump before you know where you’re going to land.
Imagine being a kid playing with action figures like G.I. Joe. Can you imagine growing up to become a Hollywood film director and directing the G.I. Joe movie?
That’s exactly what happened to Jon Chu, this week’s guest. You may know him as the director of G.I. Joe, Step Up 2, Justin Bieber’s Believe and Never Say Never, and Now You See Me 2.
Today I’m talking to Jon about what it takes to become a studio director in Hollywood, his path of creativity, and the inner workings of the movie world. Listen in to hear him talk about how his sense of play as a child helped fuel his creativity, why he doesn’t think film school is for everyone, and why you should always be creating, even between projects.
Thanks for listening. Let’s dive in.
The idea of love and how we love or hate each other, that journey is so part of our existence.
[smart_track_player url=”https://soundcloud.com/nickonken/jon-chu” title=”How to Direct Blockbuster Movies” artist=”Jon Chu” image=”https://nionlife.com/wp-content/uploads/2015/11/69_JonChu_NIONradio_02.jpg” color=”#de4b9b” ]
Sometimes you have to jump before you know where you’re going to land.
Imagine being a kid playing with action figures like G.I. Joe. Can you imagine growing up to become a Hollywood film director and directing the G.I. Joe movie?
That’s exactly what happened to Jon Chu, this week’s guest. You may know him as the director of G.I. Joe, Step Up 2, Justin Bieber’s Believe and Never Say Never, and Now You See Me 2.
Today I’m talking to Jon about what it takes to become a studio director in Hollywood, his path of creativity, and the inner workings of the movie world. Listen in to hear him talk about how his sense of play as a child helped fuel his creativity, why he doesn’t think film school is for everyone, and why you should always be creating, even between projects.
Thanks for listening. Let’s dive in.
The idea of love and how we love or hate each other, that journey is so part of our existence.
[smart_track_player url=”https://soundcloud.com/nickonken/jon-chu” title=”How to Direct Blockbuster Movies” artist=”Jon Chu” image=”https://nionlife.com/wp-content/uploads/2015/11/69_JonChu_NIONradio_02.jpg” color=”#de4b9b” ]







Sometimes you have to jump before you know where you’re going to land.
Imagine being a kid playing with action figures like G.I. Joe. Can you imagine growing up to become a Hollywood film director and directing the G.I. Joe movie?
That’s exactly what happened to Jon Chu, this week’s guest. You may know him as the director of G.I. Joe, Step Up 2, Justin Bieber’s Believe and Never Say Never, and Now You See Me 2.
Today I’m talking to Jon about what it takes to become a studio director in Hollywood, his path of creativity, and the inner workings of the movie world. Listen in to hear him talk about how his sense of play as a child helped fuel his creativity, why he doesn’t think film school is for everyone, and why you should always be creating, even between projects.
Thanks for listening. Let’s dive in.
The idea of love and how we love or hate each other, that journey is so part of our existence.
[smart_track_player url=”https://soundcloud.com/nickonken/jon-chu” title=”How to Direct Blockbuster Movies” artist=”Jon Chu” image=”https://nionlife.com/wp-content/uploads/2015/11/69_JonChu_NIONradio_02.jpg” color=”#de4b9b” ]

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

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I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.