What if you had it all, but nobody to call?
I’ve had everything, but no one is listening.
A couple lines from Justin Bieber’s new song “Lonely” that dropped today and it’s beautiful honest.
I’ve met and photographed a handful of famous people of different levels, Justin being one of them and it’s not world you would think it would be at the “top”
I’ve shared time with Justin a few times. I’ve photographed him 4-5 times, traveled to the jungles of Guatemala in helicopters with him for charity work, and witnessed the craziness that is his life. I myself couldn’t imaging living his life.
Everything appears glamorous from the outside, but the higher up you go, the less you can trust people.
EVERYONE has an angle. EVERYONE wants someone from you.
Imagine a world where 99% of the people you come into contact with has created a parasocial relationship with? A world that knows you, but that person has no idea who you are.
A parasocial relationship is what happens when one self discloses in the media to a point where people build a one sided relationship with that person. Now with social media, we have a broader smaller version of this happening all the time.
Adrien Grenier directed a documentary called Teenage Paparazzo, about a 13 year old kid who was a paparazzi that kept following him everywhere. Adrien ended up flipping the camera and doing a doc on this kid which was fascinating as the kid got a taste of his own medicine and learned what it felt like to be followed around all the time.
This doc shed some great insights into all sides of the paparazzi from all angles, even how a lot of celebs use them to create their fame.
One of the segments in the doc focuses on “Parasocial relationships” which I definitely think is worth watching.
Think of everyone you follow on social, you know them but you don’t actually “know” them.
Then every interaction you have everyone is one that they want something from you, even if it’s a selfie.
Fame is a funny thing. Does it excuse stupid shit? No, but on the other hand, many people do stupid shit all the time, they’re just not under a microscope, judged by everyone at a macroscopic level.
If you’re in your 30’s or older, just imagine all the stupid shit you did as a teenager. Now imagine the whole world watching your every move.
I hear about so many rich and famous, and even people who have relied on their physical beauty who on the outside seem like they have it all, but in fact inside they’re absolutely miserable, and hate themselves.
External validation of the ego can be so powerful we live our lives from it. We base our existence and happiness on everything outside of us, when the only place happiness can come from is creating wholeness from the inside.
YOU are responsible for your own happiness.
No one, no thing, no person will ever be able to ultimately make you happy.
That takes a cosmic brick to even begin that process and journey, then it takes some deep personal work to ascend through it.
I’ve been there, had my world and ego blasted apart showing me that the world outside me is fleeting.
Most of my life my validation and self-worth has come from what I was creating, who I was shooting, which big brand I was shooting for, where I was traveling, etc.
Between a relationship and my business crashing, I got hit with a cosmic brick, which pushed me into a dark night of the soul. An existential crisis within myself realizing nothing in this world could make me happy, and that everything is completely made up.
I had to find modalities like meditation, breathwork, health, fitness, etc, to get back to an integrated space of this earth plane. This human existence that we have.
It’s still a journey, a practice, and something that I now realize takes even more daily practice and creative alchemy to “BE” Getting to a space of “BEING” vs “Achieving” is where happiness is generated.
Creative Alchemy is transmuting all our negative emotions into a space of creating the vibration and results in life that we want. 80% of life is navigating those emotions and subconscious loops to even get to a space of activating on our creativity.
📷 @nickonken | #nickonken | #CreateYourMoments | #OnkensWorld | #AlwaysBeCreating
What if you had it all, but nobody to call?
I’ve had everything, but no one is listening.
A couple lines from Justin Bieber’s new song “Lonely” that dropped today and it’s beautiful honest.
I’ve met and photographed a handful of famous people of different levels, Justin being one of them and it’s not world you would think it would be at the “top”
I’ve shared time with Justin a few times. I’ve photographed him 4-5 times, traveled to the jungles of Guatemala in helicopters with him for charity work, and witnessed the craziness that is his life. I myself couldn’t imaging living his life.
Everything appears glamorous from the outside, but the higher up you go, the less you can trust people.
EVERYONE has an angle. EVERYONE wants someone from you.
Imagine a world where 99% of the people you come into contact with has created a parasocial relationship with? A world that knows you, but that person has no idea who you are.
A parasocial relationship is what happens when one self discloses in the media to a point where people build a one sided relationship with that person. Now with social media, we have a broader smaller version of this happening all the time.
Adrien Grenier directed a documentary called Teenage Paparazzo, about a 13 year old kid who was a paparazzi that kept following him everywhere. Adrien ended up flipping the camera and doing a doc on this kid which was fascinating as the kid got a taste of his own medicine and learned what it felt like to be followed around all the time.
This doc shed some great insights into all sides of the paparazzi from all angles, even how a lot of celebs use them to create their fame.
One of the segments in the doc focuses on “Parasocial relationships” which I definitely think is worth watching.
Think of everyone you follow on social, you know them but you don’t actually “know” them.
Then every interaction you have everyone is one that they want something from you, even if it’s a selfie.
Fame is a funny thing. Does it excuse stupid shit? No, but on the other hand, many people do stupid shit all the time, they’re just not under a microscope, judged by everyone at a macroscopic level.
If you’re in your 30’s or older, just imagine all the stupid shit you did as a teenager. Now imagine the whole world watching your every move.
I hear about so many rich and famous, and even people who have relied on their physical beauty who on the outside seem like they have it all, but in fact inside they’re absolutely miserable, and hate themselves.
External validation of the ego can be so powerful we live our lives from it. We base our existence and happiness on everything outside of us, when the only place happiness can come from is creating wholeness from the inside.
YOU are responsible for your own happiness.
No one, no thing, no person will ever be able to ultimately make you happy.
That takes a cosmic brick to even begin that process and journey, then it takes some deep personal work to ascend through it.
I’ve been there, had my world and ego blasted apart showing me that the world outside me is fleeting.
Most of my life my validation and self-worth has come from what I was creating, who I was shooting, which big brand I was shooting for, where I was traveling, etc.
Between a relationship and my business crashing, I got hit with a cosmic brick, which pushed me into a dark night of the soul. An existential crisis within myself realizing nothing in this world could make me happy, and that everything is completely made up.
I had to find modalities like meditation, breathwork, health, fitness, etc, to get back to an integrated space of this earth plane. This human existence that we have.
It’s still a journey, a practice, and something that I now realize takes even more daily practice and creative alchemy to “BE” Getting to a space of “BEING” vs “Achieving” is where happiness is generated.
Creative Alchemy is transmuting all our negative emotions into a space of creating the vibration and results in life that we want. 80% of life is navigating those emotions and subconscious loops to even get to a space of activating on our creativity.
📷 @nickonken | #nickonken | #CreateYourMoments | #OnkensWorld | #AlwaysBeCreating







What if you had it all, but nobody to call?
I’ve had everything, but no one is listening.
A couple lines from Justin Bieber’s new song “Lonely” that dropped today and it’s beautiful honest.
I’ve met and photographed a handful of famous people of different levels, Justin being one of them and it’s not world you would think it would be at the “top”
I’ve shared time with Justin a few times. I’ve photographed him 4-5 times, traveled to the jungles of Guatemala in helicopters with him for charity work, and witnessed the craziness that is his life. I myself couldn’t imaging living his life.
Everything appears glamorous from the outside, but the higher up you go, the less you can trust people.
EVERYONE has an angle. EVERYONE wants someone from you.
Imagine a world where 99% of the people you come into contact with has created a parasocial relationship with? A world that knows you, but that person has no idea who you are.
A parasocial relationship is what happens when one self discloses in the media to a point where people build a one sided relationship with that person. Now with social media, we have a broader smaller version of this happening all the time.
Adrien Grenier directed a documentary called Teenage Paparazzo, about a 13 year old kid who was a paparazzi that kept following him everywhere. Adrien ended up flipping the camera and doing a doc on this kid which was fascinating as the kid got a taste of his own medicine and learned what it felt like to be followed around all the time.
This doc shed some great insights into all sides of the paparazzi from all angles, even how a lot of celebs use them to create their fame.
One of the segments in the doc focuses on “Parasocial relationships” which I definitely think is worth watching.
Think of everyone you follow on social, you know them but you don’t actually “know” them.
Then every interaction you have everyone is one that they want something from you, even if it’s a selfie.
Fame is a funny thing. Does it excuse stupid shit? No, but on the other hand, many people do stupid shit all the time, they’re just not under a microscope, judged by everyone at a macroscopic level.
If you’re in your 30’s or older, just imagine all the stupid shit you did as a teenager. Now imagine the whole world watching your every move.
I hear about so many rich and famous, and even people who have relied on their physical beauty who on the outside seem like they have it all, but in fact inside they’re absolutely miserable, and hate themselves.
External validation of the ego can be so powerful we live our lives from it. We base our existence and happiness on everything outside of us, when the only place happiness can come from is creating wholeness from the inside.
YOU are responsible for your own happiness.
No one, no thing, no person will ever be able to ultimately make you happy.
That takes a cosmic brick to even begin that process and journey, then it takes some deep personal work to ascend through it.
I’ve been there, had my world and ego blasted apart showing me that the world outside me is fleeting.
Most of my life my validation and self-worth has come from what I was creating, who I was shooting, which big brand I was shooting for, where I was traveling, etc.
Between a relationship and my business crashing, I got hit with a cosmic brick, which pushed me into a dark night of the soul. An existential crisis within myself realizing nothing in this world could make me happy, and that everything is completely made up.
I had to find modalities like meditation, breathwork, health, fitness, etc, to get back to an integrated space of this earth plane. This human existence that we have.
It’s still a journey, a practice, and something that I now realize takes even more daily practice and creative alchemy to “BE” Getting to a space of “BEING” vs “Achieving” is where happiness is generated.
Creative Alchemy is transmuting all our negative emotions into a space of creating the vibration and results in life that we want. 80% of life is navigating those emotions and subconscious loops to even get to a space of activating on our creativity.
📷 @nickonken | #nickonken | #CreateYourMoments | #OnkensWorld | #AlwaysBeCreating

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

The Brand Intelligence Engine is an AI personal brand system that builds the complete infrastructure of a premium brand in three phases. Here’s exactly what happens inside, what it produces, and who it’s built for.

Your content strategy is not working because the problem isn’t content. It’s what’s underneath it. When your brand lacks identity and visual translation, posting more just amplifies incoherence. Here’s the trap and how to escape it.

This personal brand audit takes two minutes and reveals exactly where your brand is broken. Four questions, one for each layer of brand intelligence. Most people fail at least two. Here’s the diagnostic.

Your personal brand identity is not you. It’s a translation of you. When you confuse the two, you either freeze up or perform. Neither builds authority. Here’s the distinction that changes how you show up online.

The biggest personal brand photography investment mistake isn’t underspending on photos. It’s investing $50,000 in coaching, ads, and masterminds while spending $500 on visual identity. Here’s what that costs you and how to fix the order.

I spent 20 years photographing personal brands. I watched brilliant people stay invisible because they skipped the layers nobody talks about. So I built the Brand Intelligence Engine to fix it. Here’s the full story.

Your AI content sounds generic because the AI doesn’t know who you are. It’s not a tool problem. It’s an input problem. Without your identity, voice, and brand intelligence loaded, every AI produces the same bland output. Here’s how to fix it.

Creativity as intelligence is the idea that creative work isn’t about expressing who you already are. It’s about constructing who you’re becoming. Most people treat creativity as output. It’s actually architecture. Here’s why that changes everything.

The personal brand identity gap is the distance between your expertise and your visibility. When who you are doesn’t match how you’re seen online, it’s not a marketing problem. It’s a coherence problem. Here’s how to close it.

Most personal brands skip visual translation entirely. They jump from identity straight to content. But brand identity before website, before content, before the sales page is the order that actually works. Here’s the layer you’re missing.

Most personal brand strategy frameworks skip the foundation. Brand intelligence is built in four layers: Identity, Visual Translation, Content, and Business. Here’s why starting at layer three is the reason your brand feels off.

Your personal brand feels off but you can’t explain why. It’s not your logo or colors. It’s a coherence problem, a structural gap between who you are and how you’re seen. Here’s what to do.

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.