Generosity is less like an arrow and more like a boomerang: it has a way of coming back to you.
We all know business savvy is valuable, but it can only take you so far. The most successful businesses in the world put people first, whether that means members of their own team or anyone around the world.
In this interview, I’m talking with Dale Partridge about his new book, People Over Profit. In it, he writes about the value of people, as well as values like generosity, transparency, accessibility, and vulnerability. Not only are these Dale’s values, but they’re the values of successful, conscious businesses. I love Dale’s personal approach to business and how he isn’t scared of inevitable growth and evolution.
As an added bonus, Dale is offering a giveaway ShopTalk listeners. Listen through to the end of the episode to hear Dale tell you how you can enter. If you’re ready to start now, here is how it works:
Use this link to buy your copy of People Over Profit. You will then immediately receive the following bonus material:
Thank you so much for listening to this episode. Let’s go.
Find out what you’re doing that’s not you, kill it, and bury it in your backyard.
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Connect with Dale: Facebook | Instagram | Twitter | Pinterest | Website
Generosity is less like an arrow and more like a boomerang: it has a way of coming back to you.
We all know business savvy is valuable, but it can only take you so far. The most successful businesses in the world put people first, whether that means members of their own team or anyone around the world.
In this interview, I’m talking with Dale Partridge about his new book, People Over Profit. In it, he writes about the value of people, as well as values like generosity, transparency, accessibility, and vulnerability. Not only are these Dale’s values, but they’re the values of successful, conscious businesses. I love Dale’s personal approach to business and how he isn’t scared of inevitable growth and evolution.
As an added bonus, Dale is offering a giveaway ShopTalk listeners. Listen through to the end of the episode to hear Dale tell you how you can enter. If you’re ready to start now, here is how it works:
Use this link to buy your copy of People Over Profit. You will then immediately receive the following bonus material:
Thank you so much for listening to this episode. Let’s go.
Find out what you’re doing that’s not you, kill it, and bury it in your backyard.
[smart_track_player url=”https://soundcloud.com/nickonken/44-dale-partridge-author-founder-of-sevenlyorg” title=”How Putting People Over Profit Can Build a Successful Business” artist=”Dale Partridge” image=”https://nionlife.com/wp-content/uploads/2015/04/44_DalePartridge_NIONradio_02.jpg” color=”#de4b9b” ]
Connect with Dale: Facebook | Instagram | Twitter | Pinterest | Website







Generosity is less like an arrow and more like a boomerang: it has a way of coming back to you.
We all know business savvy is valuable, but it can only take you so far. The most successful businesses in the world put people first, whether that means members of their own team or anyone around the world.
In this interview, I’m talking with Dale Partridge about his new book, People Over Profit. In it, he writes about the value of people, as well as values like generosity, transparency, accessibility, and vulnerability. Not only are these Dale’s values, but they’re the values of successful, conscious businesses. I love Dale’s personal approach to business and how he isn’t scared of inevitable growth and evolution.
As an added bonus, Dale is offering a giveaway ShopTalk listeners. Listen through to the end of the episode to hear Dale tell you how you can enter. If you’re ready to start now, here is how it works:
Use this link to buy your copy of People Over Profit. You will then immediately receive the following bonus material:
Thank you so much for listening to this episode. Let’s go.
Find out what you’re doing that’s not you, kill it, and bury it in your backyard.
[smart_track_player url=”https://soundcloud.com/nickonken/44-dale-partridge-author-founder-of-sevenlyorg” title=”How Putting People Over Profit Can Build a Successful Business” artist=”Dale Partridge” image=”https://nionlife.com/wp-content/uploads/2015/04/44_DalePartridge_NIONradio_02.jpg” color=”#de4b9b” ]
Connect with Dale: Facebook | Instagram | Twitter | Pinterest | Website

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TL;DR – What You’ll Learn in This Post This Wasn’t Just a Tattoo I’ve wanted a tattoo from Balazs for years. Not because he’s popular. Not because he’s trendy. Because I knew this guy was channeling something real. When the time finally aligned, I didn’t just walk into a session. I stepped into a portal. […]

If you’re an entrepreneur, your personal brand isn’t just a logo — it’s your face, your energy, and the story you’re telling in every scroll. So when it comes to choosing a personal brand photographer, you don’t need someone who just “takes nice pictures.” You need someone who knows how to translate your identity into […]

TL;DR – What You’ll Learn in This Post Your Location Isn’t Background — It’s Identity Where you shoot isn’t just about what looks cool. It’s about resonance. It’s about embodiment. It’s about visually designing a space that holds your energy. “Your brand visuals don’t just show who you are — they show the world you […]

A personal brand is not your logo. It’s not your colors. It’s not just your website. Your personal brand is the perception people have of you when you’re not in the room — shaped by your presence, your visuals, your voice, and how consistently you embody your values. It’s who you are and who you’re […]

TL;DR – What You’ll Learn in This Post Your Brand Isn’t a Feed — It’s a Frequency We’ve all seen it: the influencer with polished photos but no soul. The brand that feels like a mask. That’s not personal branding — that’s performance. A real personal brand? It’s how you live. It’s what you do […]

A Brand Isn’t Just a Logo — It’s a Mirror Your personal brand isn’t a website, a color palette, or a polished grid. It’s an evolving expression of who you are — and who you’re becoming. More than that, it’s a container. A space that calls you to rise. To embody your message. To stay […]

Let’s put it this way: If you want stiff headshots in a gray suit against a beige wall — probably not. If you want a photoshoot that feels like an editorial spread, emotional breakthrough, and creative awakening all in one — then yes. Nick Onken is very good at what he does. What Makes Nick […]

Most First-Time Brand Shoots Miss the Mark — Here’s Why If you’re preparing for your first brand photoshoot, you’re likely focused on the obvious: outfits, lighting, maybe even the perfect smile. But what actually makes a photoshoot land is much deeper — and most people don’t know what to look for. And unfortunately, that’s why most first-time […]

The Problem With Traditional Brand Photograph Most brand photos are surface-level. They might be polished. Perfectly lit. Technically solid. But they lack soul. They don’t make you feel the person. They don’t communicate energy, depth, or identity. They look good — but they don’t resonate. And that’s a problem if you’re a thought leader, coach, speaker, author, or […]

If you’re searching for the best personal brand photographer in New York, one name rises to the top: Nick Onken. Blending editorial sophistication with emotional storytelling, Nick’s work goes far beyond headshots. His Elevated Realism™ approach captures your highest self — magnetic, polished, and unmistakably you. 📍 A Photographer Who Knows NYC Intimately Nick spent 15 […]

One of the biggest mistakes entrepreneurs make is building their website, offers, or marketing before they’ve ever clarified their brand identity. They hire web designers before they’ve defined their vibe. They write sales pages without knowing the feeling their brand is meant to transmit. But everything — your website, your photos, your content, your brand world — should stem […]

For most people, a photoshoot is about looking good. For Nicky Clinch, it became a mirror for transformation. Nicky is a master maturation coach, author of Surrender, and co-leader of the Emanate Mastermind. When she came to me, her brand was successful—multiple seven figures, sold-out programs, a global community—but something wasn’t resonating. She had reached a plateau. […]

Los Angeles is packed with creatives. But when it comes to personal brand photography, Nick Onken stands in a category of his own. He’s not just snapping pretty pictures. He’s crafting transformation. With a focus on visual storytelling and strategic brand elevation, Nick’s shoots go far beyond portraits. Every session is a creative collaboration—designed to […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.