“There are so many people that have this gold in them but there is no one to encourage them to change their lives.”
This week’s amazing NIONradio guest is my long time friend, Caitlin Crosby. Not only is she a super talented musician, but she’s also the founder of this amazing company called The Giving Keys. They’ve blown up in the last few years, and I see people wearing them all the time. They are these key necklaces and bracelets that have a word stamped into them. You wear one until you meet someone who you think needs the word inscribed on it, then you give it to that person. The story and vision behind this project is amazing, which you will hear in this episode.
Caitlin has a beautiful heart, and is out to change the world. She truly cares about everyone and inspires me to become a better person. She’s passionate about issues that could have an impact on someones life and make them feel less alone. Her Giving Keys are a prime example of this movement that she has created. Caitlin is full of love, and we even talk about her journey of falling in love on this episode.
“Unless you’re willing to fight for me, to fight to keep this relationship alive, then I have to walk away.”
[smart_track_player url=”https://soundcloud.com/nickonken/caitlin-crosby-songwriter-and-founder-of-the-giving-key” title=”Caitlin Crosby – How To Build a Business with Purpose” image=”https://nionlife.com/wp-content/uploads/2014/05/20_CaitlinCrosby_NIONradio_02.jpg” color=”de4b9b” ]
“There are so many people that have this gold in them but there is no one to encourage them to change their lives.”
This week’s amazing NIONradio guest is my long time friend, Caitlin Crosby. Not only is she a super talented musician, but she’s also the founder of this amazing company called The Giving Keys. They’ve blown up in the last few years, and I see people wearing them all the time. They are these key necklaces and bracelets that have a word stamped into them. You wear one until you meet someone who you think needs the word inscribed on it, then you give it to that person. The story and vision behind this project is amazing, which you will hear in this episode.
Caitlin has a beautiful heart, and is out to change the world. She truly cares about everyone and inspires me to become a better person. She’s passionate about issues that could have an impact on someones life and make them feel less alone. Her Giving Keys are a prime example of this movement that she has created. Caitlin is full of love, and we even talk about her journey of falling in love on this episode.
“Unless you’re willing to fight for me, to fight to keep this relationship alive, then I have to walk away.”
[smart_track_player url=”https://soundcloud.com/nickonken/caitlin-crosby-songwriter-and-founder-of-the-giving-key” title=”Caitlin Crosby – How To Build a Business with Purpose” image=”https://nionlife.com/wp-content/uploads/2014/05/20_CaitlinCrosby_NIONradio_02.jpg” color=”de4b9b” ]







“There are so many people that have this gold in them but there is no one to encourage them to change their lives.”
This week’s amazing NIONradio guest is my long time friend, Caitlin Crosby. Not only is she a super talented musician, but she’s also the founder of this amazing company called The Giving Keys. They’ve blown up in the last few years, and I see people wearing them all the time. They are these key necklaces and bracelets that have a word stamped into them. You wear one until you meet someone who you think needs the word inscribed on it, then you give it to that person. The story and vision behind this project is amazing, which you will hear in this episode.
Caitlin has a beautiful heart, and is out to change the world. She truly cares about everyone and inspires me to become a better person. She’s passionate about issues that could have an impact on someones life and make them feel less alone. Her Giving Keys are a prime example of this movement that she has created. Caitlin is full of love, and we even talk about her journey of falling in love on this episode.
“Unless you’re willing to fight for me, to fight to keep this relationship alive, then I have to walk away.”
[smart_track_player url=”https://soundcloud.com/nickonken/caitlin-crosby-songwriter-and-founder-of-the-giving-key” title=”Caitlin Crosby – How To Build a Business with Purpose” image=”https://nionlife.com/wp-content/uploads/2014/05/20_CaitlinCrosby_NIONradio_02.jpg” color=”de4b9b” ]

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
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All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Every personal brand stalls in one of three gaps: Identity, Signal, or Infrastructure. Most people have the third and spend years fixing the first.

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Creative coherence is the state where who you are and how you’re seen are the same thing. Why it matters more than frequency, and how to build it.

Identity Alchemy runs in five phases: Deconstruct, Curate, Architect, Become, Express. A walkthrough of what happens inside each, and where people get stuck.

Identity Alchemy is a five-phase method for rebuilding who you are and how you’re seen so the two finally match. Here is the full process.

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Your AI sounds generic because it reads the whole internet and returns the average. Here is how to make AI write in your actual voice instead.

For two decades I made other people’s brands coherent while my own waited. Here is the Brand Intelligence Engine I built to finally close that gap.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.