The Problem with Traditional Headshots Before Jaramy Eugene Wilson stepped in front of my lens, he was a coach hiding in plain sight. His only professional photo — a blurry, stiff, and emotionless headshot — was doing him a disservice. It didn’t reflect his essence, his energy, or the dynamic impact he brings to every […]

If you’re wondering whether it’s time to invest in personal brand photography, you’re not alone. One of the most common questions I get is: “Do I really need a brand shoot, or can I just use what I already have?” Here’s the truth: If you’re building anything public-facing — a coaching practice, a speaking career, […]

Dress for the Frequency, Not the Feed What you wear during a personal brand shoot isn’t about trends — it’s about translation. It’s how your energetic signature gets encoded visually. You’re not wearing an outfit. You’re wearing an identity — your future self. I don’t believe in following strict rules. But I do believe in […]