Use everything you know to do what you love. Use it all.

Today I’m talking to celebrity choreographer and creative director Luam. She works on events, concerts, music videos, galas, and more with celebrities like Beyoncé, Britney Spears, Janelle Monae, and Kelly Rowland. The list goes on and on.

I love Luam’s story of transitioning from a life in corporate America to a full time dance career and artist’s way of life, and then taking it even further with her passion and creativity. Listen in as we talk about her creative process and how she used all of her resources and skills to sustain her while she practiced her craft.

Don’t forget to head over to Facebook to join the Nion Life community. It’s a space I created for artists and creatives to connect with each other, share thoughts, and help each other.

Your craft is born, not necessarily made.

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Some things we learn in this podcast:

• What is creative direction [3:50]
• How she got interested in dance, choreography, and creative direction [7:05]
• How to transition from corporate America to a working artist [15:15]
• The downfalls of comparing yourself [21:05]
• Why you have to be fearless [23:45]
• How to switch mental states [25:25]
• How Luam’s work evolved from dance to choreography [27:05]
• The importance of being visible and present in the industry [30:05]
• Why you have to maintain a sense of wonder [37:05]
• How Luam helps celebrities feel comfortable and confident [40:25]
• The challenge of being a female in a male driven industry [42:05]
• The transition from choreography to creative direction [43:35]
• What is Luam’s creative process [46:15]
• Where Luam gets her inspiration [49:50]
• The importance of defining your values [55:25]

Links mentioned:

• Watch Kelly Rowland’s music video for Motivation
• Check out some of Luam’s favorite reads: Ender’s Game, anything by Ayn Rand, and The Husband’s Secret by Liane Moriarty
• Learn more about Rock the Industry
• Take classes from Luam at the Broadway Dance Center
• Music Credit: INTERLUDE by Fracx & Maya Payne

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