The Ultimate 15-Minute Personal Brand Audit Checklist

FREE DOWNLOAD

Discover What’s Holding You Back from Being Seen as an Authority

1/04/14

Sarah Tyler Shoots

Where are you from?

Warm-blooded since inception. I am originally from Miami, Florida … swamplands and flickering neon. But interestingly enough, I was born in my pa’s chevy truck en route to hospital. Poor ma. I like to think that this fact does have some kind of influence on the movement in my life.

What’s your favorite color?

Black. or White. Sometimes Gray … see where I’m going here?

Where are you currently?

Currently back in la junglas of Panamá (more specifically Casco Viejo and Pedasí). I was able//lucky enough to spend almost half of 2013 in New York City to finish a few projects and reconnect with the creative circle and energy that I’ve missed while gone — over the past 3 years I’ve, literally, been off-the-grid. Knockin’ on wood, 2014 in Panama, thus far, seems to be a genuinely fruitful reunion. I need that immersion//isolation in the wild and Panama provides so much of that comfort.

What do you love about film making?

Ah, well that’s a long answer you’ve beckoned. I’ll keep it relatively short and start with a quote, “Filmmaking is a chance to live many lives” (Robert Altman). I’ve always loved storytelling, whether it be through the written word or around a campfire, the ability to explicate far-out scenarios or scenarios far removed from your realm of culture/identity — well, it makes every project an incredible learning experience on so many levels. The collaborative form to film making is exciting in and of itself because you appreciate all of the intelligence and talent you get to be surrounded with or astounded by. That said, I look forward to so much more stimulating collaboration in 2014!

What is one monumental moment growing up that shaped who you are today?

Hmmmm, I remember being nice to this little boy in my 5th grade class – “Joey”. He was rowdy and definitely a behaviorally problematic student but he was also chastised and harassed to an extent that didn’t exactly make sense to me. Anyway, one time the teacher instructed us to go around the room and each say something mean or stern to him, to let him how he made us feel when he behaved badly. I mean, really, the teacher wanted us to put a 10-year-old kid through a social ringer. By the time it was “my turn” — “Joey” was in tears. As you know, kids can be cruel and by today’s standards, this teacher would have probably been fired. But, I remember saying something to this extent, “Joey, when you interrupt class or behave badly, you affect the way we learn our lessons which gets the teacher mad. But I do know that when you are being kind and helpful, I like you and consider you my friend. I am sorry that you are crying because some of the things said would have made me cry too. And I don’t think the point was to make you cry. I hope you feel better soon.” Obviously, the class and its clowns and bullies were quiet for a few, heated seconds as their collective conscience was confronted. After class, as I was walking to the front of the school, Rudy came up from behind me and gave me the biggest, most unexpected and, longest hug I have ever received. In short, kindness and understanding go a long way — a really long and impactful way. And I think we all need to be reminded of that from time to time.

What has been your favorite project to date?

I will say Nick … our shoot in Montauk with ever-inspiring Kelly Framel and equally charming Zachary Lynd was one of the most spirited shoots I have been on in quite a while — from concept to creation, the whole process was really enjoyable and almost felt like we went on some kind of creative retreat! For now, Montauk Love takes the cake.

Where is the one destination that is at the top of your travel list right now?

Burma

What is your vision?

My vision for 2014 is to genuinely create — genuinely create work that inspires people to smile, travel, understand one another, take the beaten, off-kilter paths in life — and to also grow as a story-teller with projects that truly challenge me to push myself forward and expect more of myself, for the sake of learning. Crystal visions. That and to grow more of the food I eat.

Where can we find you on the internets?

@ShootSarahTyler for both Instagram and Twittershootsarahtyler.com for website — Google ‘Sarah Tyler Panama‘ and some very interesting moments do surface … hah.

 

LET'S CONSPIRE & CREATE

CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION

Where are you from?

Warm-blooded since inception. I am originally from Miami, Florida … swamplands and flickering neon. But interestingly enough, I was born in my pa’s chevy truck en route to hospital. Poor ma. I like to think that this fact does have some kind of influence on the movement in my life.

What’s your favorite color?

Black. or White. Sometimes Gray … see where I’m going here?

Where are you currently?

Currently back in la junglas of Panamá (more specifically Casco Viejo and Pedasí). I was able//lucky enough to spend almost half of 2013 in New York City to finish a few projects and reconnect with the creative circle and energy that I’ve missed while gone — over the past 3 years I’ve, literally, been off-the-grid. Knockin’ on wood, 2014 in Panama, thus far, seems to be a genuinely fruitful reunion. I need that immersion//isolation in the wild and Panama provides so much of that comfort.

What do you love about film making?

Ah, well that’s a long answer you’ve beckoned. I’ll keep it relatively short and start with a quote, “Filmmaking is a chance to live many lives” (Robert Altman). I’ve always loved storytelling, whether it be through the written word or around a campfire, the ability to explicate far-out scenarios or scenarios far removed from your realm of culture/identity — well, it makes every project an incredible learning experience on so many levels. The collaborative form to film making is exciting in and of itself because you appreciate all of the intelligence and talent you get to be surrounded with or astounded by. That said, I look forward to so much more stimulating collaboration in 2014!

What is one monumental moment growing up that shaped who you are today?

Hmmmm, I remember being nice to this little boy in my 5th grade class – “Joey”. He was rowdy and definitely a behaviorally problematic student but he was also chastised and harassed to an extent that didn’t exactly make sense to me. Anyway, one time the teacher instructed us to go around the room and each say something mean or stern to him, to let him how he made us feel when he behaved badly. I mean, really, the teacher wanted us to put a 10-year-old kid through a social ringer. By the time it was “my turn” — “Joey” was in tears. As you know, kids can be cruel and by today’s standards, this teacher would have probably been fired. But, I remember saying something to this extent, “Joey, when you interrupt class or behave badly, you affect the way we learn our lessons which gets the teacher mad. But I do know that when you are being kind and helpful, I like you and consider you my friend. I am sorry that you are crying because some of the things said would have made me cry too. And I don’t think the point was to make you cry. I hope you feel better soon.” Obviously, the class and its clowns and bullies were quiet for a few, heated seconds as their collective conscience was confronted. After class, as I was walking to the front of the school, Rudy came up from behind me and gave me the biggest, most unexpected and, longest hug I have ever received. In short, kindness and understanding go a long way — a really long and impactful way. And I think we all need to be reminded of that from time to time.

What has been your favorite project to date?

I will say Nick … our shoot in Montauk with ever-inspiring Kelly Framel and equally charming Zachary Lynd was one of the most spirited shoots I have been on in quite a while — from concept to creation, the whole process was really enjoyable and almost felt like we went on some kind of creative retreat! For now, Montauk Love takes the cake.

Where is the one destination that is at the top of your travel list right now?

Burma

What is your vision?

My vision for 2014 is to genuinely create — genuinely create work that inspires people to smile, travel, understand one another, take the beaten, off-kilter paths in life — and to also grow as a story-teller with projects that truly challenge me to push myself forward and expect more of myself, for the sake of learning. Crystal visions. That and to grow more of the food I eat.

Where can we find you on the internets?

@ShootSarahTyler for both Instagram and Twittershootsarahtyler.com for website — Google ‘Sarah Tyler Panama‘ and some very interesting moments do surface … hah.

 

1/04/14

Sarah Tyler Shoots

Blog

infuse your vision with a fresh breath of  creativity and vitality

BOOK A BRAND PHOTOSHOOT

GET THE DETAILS

GET THE DETAILS

infuse your vision with a fresh breath of  creativity and vitality

PODCAST

BRAND INTELLIGENCE

CREATIVE INTELLIGENCE

LIFE INTELLIGENCE

Where are you from?

Warm-blooded since inception. I am originally from Miami, Florida … swamplands and flickering neon. But interestingly enough, I was born in my pa’s chevy truck en route to hospital. Poor ma. I like to think that this fact does have some kind of influence on the movement in my life.

What’s your favorite color?

Black. or White. Sometimes Gray … see where I’m going here?

Where are you currently?

Currently back in la junglas of Panamá (more specifically Casco Viejo and Pedasí). I was able//lucky enough to spend almost half of 2013 in New York City to finish a few projects and reconnect with the creative circle and energy that I’ve missed while gone — over the past 3 years I’ve, literally, been off-the-grid. Knockin’ on wood, 2014 in Panama, thus far, seems to be a genuinely fruitful reunion. I need that immersion//isolation in the wild and Panama provides so much of that comfort.

What do you love about film making?

Ah, well that’s a long answer you’ve beckoned. I’ll keep it relatively short and start with a quote, “Filmmaking is a chance to live many lives” (Robert Altman). I’ve always loved storytelling, whether it be through the written word or around a campfire, the ability to explicate far-out scenarios or scenarios far removed from your realm of culture/identity — well, it makes every project an incredible learning experience on so many levels. The collaborative form to film making is exciting in and of itself because you appreciate all of the intelligence and talent you get to be surrounded with or astounded by. That said, I look forward to so much more stimulating collaboration in 2014!

What is one monumental moment growing up that shaped who you are today?

Hmmmm, I remember being nice to this little boy in my 5th grade class – “Joey”. He was rowdy and definitely a behaviorally problematic student but he was also chastised and harassed to an extent that didn’t exactly make sense to me. Anyway, one time the teacher instructed us to go around the room and each say something mean or stern to him, to let him how he made us feel when he behaved badly. I mean, really, the teacher wanted us to put a 10-year-old kid through a social ringer. By the time it was “my turn” — “Joey” was in tears. As you know, kids can be cruel and by today’s standards, this teacher would have probably been fired. But, I remember saying something to this extent, “Joey, when you interrupt class or behave badly, you affect the way we learn our lessons which gets the teacher mad. But I do know that when you are being kind and helpful, I like you and consider you my friend. I am sorry that you are crying because some of the things said would have made me cry too. And I don’t think the point was to make you cry. I hope you feel better soon.” Obviously, the class and its clowns and bullies were quiet for a few, heated seconds as their collective conscience was confronted. After class, as I was walking to the front of the school, Rudy came up from behind me and gave me the biggest, most unexpected and, longest hug I have ever received. In short, kindness and understanding go a long way — a really long and impactful way. And I think we all need to be reminded of that from time to time.

What has been your favorite project to date?

I will say Nick … our shoot in Montauk with ever-inspiring Kelly Framel and equally charming Zachary Lynd was one of the most spirited shoots I have been on in quite a while — from concept to creation, the whole process was really enjoyable and almost felt like we went on some kind of creative retreat! For now, Montauk Love takes the cake.

Where is the one destination that is at the top of your travel list right now?

Burma

What is your vision?

My vision for 2014 is to genuinely create — genuinely create work that inspires people to smile, travel, understand one another, take the beaten, off-kilter paths in life — and to also grow as a story-teller with projects that truly challenge me to push myself forward and expect more of myself, for the sake of learning. Crystal visions. That and to grow more of the food I eat.

Where can we find you on the internets?

@ShootSarahTyler for both Instagram and Twittershootsarahtyler.com for website — Google ‘Sarah Tyler Panama‘ and some very interesting moments do surface … hah.

 

1/04/14

Sarah Tyler Shoots

When you need a trusted creative partner in the room.

Take the Fit Check

Be seen at the level you’re stepping into.

Hey! I'm Nick.

PHOTOGRAPHER
BRAND ALCHEMIST
TEACHER

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.

Build authority from the inside out.

Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.

Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.

If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.

Take the Fit Check

Start Here

For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.

It’s an ongoing creative partnership focused on bringing your personal brand identity to life.

Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.

Explore the Partnership

Quiet. Precise. Highly Selective.

read the latest

Three levels of authority showing progression from visible to credible to recognized

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]

Embodied authority showing installation through repetition and practice not insight or understanding

You had the insight. The breakthrough moment, the realization, the epiphany, the profound understanding. Deep knowing about who you are, what you offer, and how you’re different. Life-changing clarity about your positioning, your value, and your authority. Then what changed? Actually changed? Behaviorally, practically, visibly? In how you show up, how you speak, how you […]

Authority upgrade system showing comprehensive alignment between established expertise and brand presence

You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]

Connor Beaton brand photography showing shadow work concept with half face illuminated half in darkness

Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]

Brand structure framework showing five pillars foundation stopping rebuilding cycle permanently

You keep rebuilding. New brand, new colors, new photos, new messaging, new positioning, new website, new everything. Every six months, every year, every time it feels wrong and stops working. Hoping this time fixes it, this time solves it, this time creates the authority and positioning you need. It doesn’t. It never does. Because you’re […]

Transformation from hidden expert to recognized authority through claimed expertise and positioning

You know things. Real things. Earned through years of experience. Patterns most people miss. Insights that could transform how your audience operates. But nobody knows you know them. You’re the hidden expert. Competent. Skilled. Valuable. Invisible. The shift from hidden expert to recognized authority doesn’t start where most people think. Not with better marketing. Not […]

Daily creative practice and disciplined devotion building mastery through sustained commitment

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]

Elevated Realism client portrait showing subtle misalignment between inner presence and outward visual expression

You redesign your logo for the third time. Still doesn’t feel right. You hire another designer. Try different colors. New fonts. Different aesthetic entirely. Still wrong. So you conclude: “I just need better branding.” But the crisis isn’t your logo. It’s not your color palette. It’s not your website design. The crisis is deeper. You […]

Comparison showing personal brand visibility versus recognition and coherent identity building

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher embodied leadership brand photography transformation mixing streetwear qigong Wales landscapes

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

Visual representation of private, public, and projected self in personal brand identity alignment

You’re not one person. You’re three. Right now, in this moment, you’re simultaneously living as three different versions of yourself. Most people never realize this. They think identity is singular. Fixed. One coherent self moving through the world. It’s not. You have a private self. The person you are when no one is watching. The […]

Comparison showing performed brand photography versus authentic personal brand photos reflecting true identity

You got the photos back. They’re professionally lit. Perfectly composed. Technically flawless. But when you look at them, something feels wrong. That person in the images looks like you. Same face. Same features. But the energy is off. The presence doesn’t match. When you see those photos, you don’t think “that’s me.” You think “that’s […]

Editorial portrait of Elena Ghanzani expressing grounded confidence and brand authority

There’s a moment when someone stops holding back. Not loudly.Not dramatically. Quietly. That’s where Elena was when we began. The Moment Before the Shift Elena already had depth. Her thinking was clear.Her work was resonant.Her leadership was forming. But her visuals were still careful. They hinted at who she was becoming without fully letting her […]

About the Blogger

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

NICK'S STORY