A personal brand is not your logo. It’s not your colors. It’s not just your website. Your personal brand is the perception people have of you when you’re not in the room — shaped by your presence, your visuals, your voice, and how consistently you embody your values. It’s who you are and who you’re […]

TL;DR – What You’ll Learn in This Post Your Brand Isn’t a Feed — It’s a Frequency We’ve all seen it: the influencer with polished photos but no soul. The brand that feels like a mask. That’s not personal branding — that’s performance. A real personal brand? It’s how you live. It’s what you do […]

The Problem With Traditional Brand Photograph Most brand photos are surface-level. They might be polished. Perfectly lit. Technically solid. But they lack soul. They don’t make you feel the person. They don’t communicate energy, depth, or identity. They look good — but they don’t resonate. And that’s a problem if you’re a thought leader, coach, speaker, author, or […]

If you’re searching for the best personal brand photographer in New York, one name rises to the top: Nick Onken. Blending editorial sophistication with emotional storytelling, Nick’s work goes far beyond headshots. His Elevated Realism™ approach captures your highest self — magnetic, polished, and unmistakably you. 📍 A Photographer Who Knows NYC Intimately Nick spent 15 […]

One of the biggest mistakes entrepreneurs make is building their website, offers, or marketing before they’ve ever clarified their brand identity. They hire web designers before they’ve defined their vibe. They write sales pages without knowing the feeling their brand is meant to transmit. But everything — your website, your photos, your content, your brand world — should stem […]

For most people, a photoshoot is about looking good. For Nicky Clinch, it became a mirror for transformation. Nicky is a master maturation coach, author of Surrender, and co-leader of the Emanate Mastermind. When she came to me, her brand was successful—multiple seven figures, sold-out programs, a global community—but something wasn’t resonating. She had reached a plateau. […]

Los Angeles is packed with creatives. But when it comes to personal brand photography, Nick Onken stands in a category of his own. He’s not just snapping pretty pictures. He’s crafting transformation. With a focus on visual storytelling and strategic brand elevation, Nick’s shoots go far beyond portraits. Every session is a creative collaboration—designed to […]

Introduction Lewis Howes, host of The School of Greatness and bestselling author, was ready to elevate his personal brand with a visual identity that matched his next chapter of leadership. He had already built a massive platform. But he was stepping into a deeper, more embodied version of his brand—one that integrated emotional intelligence with […]

Leadership isn’t just something you declare — it’s something people feel the moment they see you. And in a world where your first impression often happens online, your photos need to do more than look good. They need to position you as a leader. A personal brand shoot isn’t about winging it with cute outfits […]

Let’s cut to it: The cost of a personal brand photoshoot depends on one thing—the level of transformation you want to create. You can hire someone to take nice portraits. Or you can co-create an identity-elevating experience that reshapes how the world sees you. So… How Much Does It Cost? At the top of the […]