“I’m a big advocate of having a vision and seeing it through. If that leads to work, then so be it.”
I’m stoked to bring you today’s guest, Joey L. He’s what I like to call a prodigy in the photography world. He’s in his young 20’s now, but he shot the Twilight movie posters when he was 17 years old. He began his photography career and making videos a year or two before that. He’s one of those kids that makes me feel like I didn’t start my career soon enough.
More than that, he’s amazingly talented, and today we get to dive deeper into talking with Joey about how important the development of your personal work is to developing your visual brand and attracting commercial clients. Joey’s personal work is amazing and inspiring to me because he treks out to the beyond reaches of the world to photograph beautiful portraits of tribal people. A lot of his trips, he treks 3-4 days each way just to get out to the tribes he photographs. He then spends 3-4 weeks at a time with them (which we’ll hear more about).
Not only has Joey photographed these people, but he’s also created a documentary showcasing the making of the prints, hanging a show in new york city, then taking the show back to the people of the tribe and presenting it to them. Joey is a huge inspiration.
So lets get into it, hear about Joey’s adventures, and how his fine art has fueled not only his passion, but the commercially sustainable side of his business.
“The best way to grow is to hang out with people that you admire.”
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Connect with Joey: Instagram | Twitter | Website | LearnFromJoeyL
“I’m a big advocate of having a vision and seeing it through. If that leads to work, then so be it.”
I’m stoked to bring you today’s guest, Joey L. He’s what I like to call a prodigy in the photography world. He’s in his young 20’s now, but he shot the Twilight movie posters when he was 17 years old. He began his photography career and making videos a year or two before that. He’s one of those kids that makes me feel like I didn’t start my career soon enough.
More than that, he’s amazingly talented, and today we get to dive deeper into talking with Joey about how important the development of your personal work is to developing your visual brand and attracting commercial clients. Joey’s personal work is amazing and inspiring to me because he treks out to the beyond reaches of the world to photograph beautiful portraits of tribal people. A lot of his trips, he treks 3-4 days each way just to get out to the tribes he photographs. He then spends 3-4 weeks at a time with them (which we’ll hear more about).
Not only has Joey photographed these people, but he’s also created a documentary showcasing the making of the prints, hanging a show in new york city, then taking the show back to the people of the tribe and presenting it to them. Joey is a huge inspiration.
So lets get into it, hear about Joey’s adventures, and how his fine art has fueled not only his passion, but the commercially sustainable side of his business.
“The best way to grow is to hang out with people that you admire.”
[smart_track_player url=”https://soundcloud.com/nickonken/joey-l-personal-work” title=”Joey L – How Personal Projects Fuel Commercial Success” image=”https://nionlife.com/wp-content/uploads/2014/04/15_JoeyL_NIONradio_02.jpg” color=”de4b9b” ]
Connect with Joey: Instagram | Twitter | Website | LearnFromJoeyL







“I’m a big advocate of having a vision and seeing it through. If that leads to work, then so be it.”
I’m stoked to bring you today’s guest, Joey L. He’s what I like to call a prodigy in the photography world. He’s in his young 20’s now, but he shot the Twilight movie posters when he was 17 years old. He began his photography career and making videos a year or two before that. He’s one of those kids that makes me feel like I didn’t start my career soon enough.
More than that, he’s amazingly talented, and today we get to dive deeper into talking with Joey about how important the development of your personal work is to developing your visual brand and attracting commercial clients. Joey’s personal work is amazing and inspiring to me because he treks out to the beyond reaches of the world to photograph beautiful portraits of tribal people. A lot of his trips, he treks 3-4 days each way just to get out to the tribes he photographs. He then spends 3-4 weeks at a time with them (which we’ll hear more about).
Not only has Joey photographed these people, but he’s also created a documentary showcasing the making of the prints, hanging a show in new york city, then taking the show back to the people of the tribe and presenting it to them. Joey is a huge inspiration.
So lets get into it, hear about Joey’s adventures, and how his fine art has fueled not only his passion, but the commercially sustainable side of his business.
“The best way to grow is to hang out with people that you admire.”
[smart_track_player url=”https://soundcloud.com/nickonken/joey-l-personal-work” title=”Joey L – How Personal Projects Fuel Commercial Success” image=”https://nionlife.com/wp-content/uploads/2014/04/15_JoeyL_NIONradio_02.jpg” color=”de4b9b” ]
Connect with Joey: Instagram | Twitter | Website | LearnFromJoeyL

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

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Visual Frequency of Authority is the energetic signature your images transmit before anyone reads a word. What it means and why two people with the same credentials read so differently.

Every personal brand stalls in one of three gaps: Identity, Signal, or Infrastructure. Most people have the third and spend years fixing the first.

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Creative coherence is when who you are and how you’re seen are the same thing. A short, clear definition of the term, its four layers, and why it makes a brand magnetic.

A magnetic through-line is the one or two word idea your whole brand becomes associated with. What it is, why it matters, and how to find yours.

Creative coherence is the state where who you are and how you’re seen are the same thing. Why it matters more than frequency, and how to build it.

Identity Alchemy runs in five phases: Deconstruct, Curate, Architect, Become, Express. A walkthrough of what happens inside each, and where people get stuck.

Identity Alchemy is a five-phase method for rebuilding who you are and how you’re seen so the two finally match. Here is the full process.

A Brand Brain is one authored source that holds your identity, voice, and frameworks so every AI tool writes like you. Here is what it is and why you need one.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.