If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.
If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.







If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]

You redesign your logo for the third time. Still doesn’t feel right. You hire another designer. Try different colors. New fonts. Different aesthetic entirely. Still wrong. So you conclude: “I just need better branding.” But the crisis isn’t your logo. It’s not your color palette. It’s not your website design. The crisis is deeper. You […]

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

You’re not one person. You’re three. Right now, in this moment, you’re simultaneously living as three different versions of yourself. Most people never realize this. They think identity is singular. Fixed. One coherent self moving through the world. It’s not. You have a private self. The person you are when no one is watching. The […]

You got the photos back. They’re professionally lit. Perfectly composed. Technically flawless. But when you look at them, something feels wrong. That person in the images looks like you. Same face. Same features. But the energy is off. The presence doesn’t match. When you see those photos, you don’t think “that’s me.” You think “that’s […]

There’s a moment when someone stops holding back. Not loudly.Not dramatically. Quietly. That’s where Elena was when we began. The Moment Before the Shift Elena already had depth. Her thinking was clear.Her work was resonant.Her leadership was forming. But her visuals were still careful. They hinted at who she was becoming without fully letting her […]

TL;DR – What You’ll Learn in This Post There’s a feeling you recognize when it happens. Nothing is split.Nothing is rushed.Nothing is held back. Your thoughts, body, and actions move together. This is embodied coherence. What Embodied Coherence Really Is Embodied coherence isn’t intensity.It’s not confidence.It’s not motivation. It’s alignment in motion. What you feel […]

Most creativity books teach technique. Methods. Processes. Step-by-step systems. These five books teach something else. They teach how to be creative. How to access creativity. How to stay in creative practice. How to overcome what stops you. Not tactics. Fundamentals. The foundation everything else builds on. I return to these repeatedly. When stuck. When resistant. […]

There is a moment when your visuals stop keeping up with who you are. It’s subtle at first.Then it becomes obvious. You feel clear internally.But your imagery feels dated.Or noisy.Or just slightly off. That tension isn’t a branding problem.It’s a readiness signal. 1. Your Work Has Evolved, But Your Images Have Not You’ve grown.Your thinking […]

TL;DR – What You’ll Learn in This Post Identity does not change in theory. It changes in contact. Growth happens when something internal meets reality.Not in thought.Not in intention. In experience. This is where identity alchemy begins. What Identity Alchemy Really Means Identity alchemy is not reinvention.It is integration. It is the moment your inner […]

Nicky Clinch teaches people to dissolve their identity. So when I suggested professional photography and styling, she resisted. “Isn’t this the opposite of what I teach?” Her work is about loosening attachment to identity. Mine is about making identity visible. The paradox was real. But here’s what she discovered: you can have an identity without […]

TL;DR – What You’ll Learn in This Post Why Brand Photography Matters More for Coaches As a coach, you are the product. People are not buying information.They are buying clarity, trust, and emotional safety. Your imagery sets the tone before a single word is spoken. If your photos feel stiff, overproduced, or generic, it creates […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.