If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.
If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.







If anyone knows me, I am much more of a “traveler” than a tourist. My favorite thing about traveling is knowing people that are local so you can get a local flavor for the city or country that you’re traveling in. I like the underground spots, the best restaurants, the cool non-tourist things.
That said The Great Wall of China was one of the most epic touristy things I’ve done in my life. So vast, so high, and the toboggan was the treat at the end of an intense hike. We went into it taking a stab at how do it properly and here are my tips on a great Great Wall experience.
1. Hire a driver to take you there and back. You can typically get one for around 600 Yuan which is roughly $85ish depending on the exchange rate. Our driver took us to Mu Tian Yu, one of the two tourist parts of the wall.
2. Get there early, and by early I mean 7am. Trust me it’s worth it. We got there at 8:30 which was great, but it would have been even better to get there at 7am for two reasons. One, It gets gnarly hot around 9-10am so getting there at 7 gives you a good amount of time in the cooler air. Two, the tourist busses show up around 9:30-10am and it gets littered with them. Makes for some lesser exciting pictures.
3. Buy a cable car ticket one way. It will save your legs for the wall hike which gets grueling. The ticket will cost you 60 Yuan, about $9USD.
4. Buy a toboggan sled ride ticket to come down the mountain. About another 60Yuan($9USD). You won’t be sorry.
5. Take the cable car up first. If your facing the wall as you come up, go left up the wall first. You can hike really high, and past the “tourist” area. The view is epic, and if you do it first, the temperature is cooler. You can get some great pics without tourists bombing your shots.
6. When you get off the cable car and get onto the wall, take a moment. Get present to where you are. It’s breathtaking. It’s epic. It’s something that not very many people get to experience. You are blessed.
7. Prepare for steps that are half the size of normal steps. It makes hiking awkward. I’m not quite sure why the Chinese love these steps. They’re harder to walk up and down.
8. You will be hustled by vendors that want to sell you water, Gatorade, beer and other trinkets. You can negotiate them down to half of what they ask you for initially. Get them down, then start to walk away. They will cave to your price.
9. Once you get to the top, you’ll see a “Non-Tourist” area. We went a little ways up, but for the sake of time, we didn’t go too far. I wanted to venture further.
10. At the top, there are some super steep stairs, when coming down, step sideways and put your weight into the wall so your center of gravity is balanced.
11. Depending on how much time you have you can keep going further, but either way, take the toboggan sled down the mountain. It is super fun and makes you feel like a kid trying out for Cool Runnings. They’re super easy to use. Its super fast to get down the mountain. This was one of my favorite parts. It’s a moment of bliss. (The video below will give you a little taste of it)
Obviously this is just one way of doing it, but coming from a point of view where we had no advice going into it, these are some good little bits of info that would have been helpful making decisions when we got there not knowing anything.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Your AI content sounds generic because the AI doesn’t know who you are. It’s not a tool problem. It’s an input problem. Without your identity, voice, and brand intelligence loaded, every AI produces the same bland output. Here’s how to fix it.

Creativity as intelligence is the idea that creative work isn’t about expressing who you already are. It’s about constructing who you’re becoming. Most people treat creativity as output. It’s actually architecture. Here’s why that changes everything.

The personal brand identity gap is the distance between your expertise and your visibility. When who you are doesn’t match how you’re seen online, it’s not a marketing problem. It’s a coherence problem. Here’s how to close it.

Most personal brands skip visual translation entirely. They jump from identity straight to content. But brand identity before website, before content, before the sales page is the order that actually works. Here’s the layer you’re missing.

Most personal brand strategy frameworks skip the foundation. Brand intelligence is built in four layers: Identity, Visual Translation, Content, and Business. Here’s why starting at layer three is the reason your brand feels off.

Your personal brand feels off but you can’t explain why. It’s not your logo or colors. It’s a coherence problem, a structural gap between who you are and how you’re seen. Here’s what to do.

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]

You had the insight. The breakthrough moment, the realization, the epiphany, the profound understanding. Deep knowing about who you are, what you offer, and how you’re different. Life-changing clarity about your positioning, your value, and your authority. Then what changed? Actually changed? Behaviorally, practically, visibly? In how you show up, how you speak, how you […]

You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]

Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]

You keep rebuilding. New brand, new colors, new photos, new messaging, new positioning, new website, new everything. Every six months, every year, every time it feels wrong and stops working. Hoping this time fixes it, this time solves it, this time creates the authority and positioning you need. It doesn’t. It never does. Because you’re […]

You know things. Real things. Earned through years of experience. Patterns most people miss. Insights that could transform how your audience operates. But nobody knows you know them. You’re the hidden expert. Competent. Skilled. Valuable. Invisible. The shift from hidden expert to recognized authority doesn’t start where most people think. Not with better marketing. Not […]

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.