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6/14/18

Community Feature: Rukmini Poddar

Today’s post is an interview with Rukmini Poddar, a visual designer and illustrator. She’s based in New York City and also works as a designer for The Bhakti Center. I met Rukmini through Jay Shetty, a mutual friend of ours and was particularly inspired with her Enneagram illustrations. For those of you who don’t know, the Enneagram is a personality typing system that consists of nine different types. Everyone is considered to be one single type, although one can have traits belonging to other ones. Check out the interview below.

Where are you based?
New York City

What is your creative zone of genius?
I would hope to think that it lies in the intersection of creative illustration and healthy self awareness.

What is the story of this particular project?
The seed for this project, 100 days of Illustrating the Enneagram, was planted in my heart a few years ago. It started in 2016 when I decided to dedicate 100 days of my life to illustrating the murky, unclear and often obscure emotions I feel in my life. That is when I started to become endlessly fascinated with understanding human emotion and different personality frameworks.

Not too long after, a friend told me that I was drawing Enneagram types without even knowing it. I didn’t know what that meant.

I soon found out that the Enneagram is an incredibly nuanced and specific personality typing system. It’s a powerful tool for understanding the human psyche and ultimately for self growth and transformation.

Unlike most personality typing systems, it focuses on motivation rather than behavior.

Last year I dived into head first into the world of Enneagram when I took 2 intensive Enneagram workshops entitled Excavating Your Ego, hosted by Upbuild. As I was taking these workshops I immediately dreamt of the day that I could help share this knowledge through illustration. I found that visual guides could make the enneagram so much more accessible and understandable to people.

It’s a tool that I found to be so helpful in understanding myself better and for creating stronger sense of empathy in understanding the sufferings and joys of others.

What was your inspiration for creating this?
I find illustration such a powerful way to share knowledge with others. The Enneagram has proven to be so helpful in understanding myself and others better, that I wanted to find a visual language where I could make it more accessible and easily understood to people.

What did your creative process look like in making this project?
My creative process is done daily. It’s as consistent as possible. It’s forgiving (none of my images are perfect), and it involves minimal tools (sketchbook and $20 paint set). Basically, my creative process involves me to sit down and draw an illustration every day and to trust that in consistency and persistence, all things come. I do not wait for inspiration. In fact, inspiration is barely part of the picture. I have to create so rapidly and quickly that I have no time to bother with inspiration. And I find that so freeing. Because the moment I don’t use inspiration as a crutch, I begin to realize that it’s been next to me all along.

How can people help you get involved?
Right now I’m just encouraging everyone to engage with this material. Check out my different enneagram types on my instagram account and see what resonates with you. Learn more on the enneagram if you’re interested and follow me for more daily drawings.

Where can people follow you or see more of your work?
You can follow me on instagram and see my daily updates: @rockinruksi and you can also check out my other side project, Dear Ruksi: www.dearruksi.com

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CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION

Today’s post is an interview with Rukmini Poddar, a visual designer and illustrator. She’s based in New York City and also works as a designer for The Bhakti Center. I met Rukmini through Jay Shetty, a mutual friend of ours and was particularly inspired with her Enneagram illustrations. For those of you who don’t know, the Enneagram is a personality typing system that consists of nine different types. Everyone is considered to be one single type, although one can have traits belonging to other ones. Check out the interview below.

Where are you based?
New York City

What is your creative zone of genius?
I would hope to think that it lies in the intersection of creative illustration and healthy self awareness.

What is the story of this particular project?
The seed for this project, 100 days of Illustrating the Enneagram, was planted in my heart a few years ago. It started in 2016 when I decided to dedicate 100 days of my life to illustrating the murky, unclear and often obscure emotions I feel in my life. That is when I started to become endlessly fascinated with understanding human emotion and different personality frameworks.

Not too long after, a friend told me that I was drawing Enneagram types without even knowing it. I didn’t know what that meant.

I soon found out that the Enneagram is an incredibly nuanced and specific personality typing system. It’s a powerful tool for understanding the human psyche and ultimately for self growth and transformation.

Unlike most personality typing systems, it focuses on motivation rather than behavior.

Last year I dived into head first into the world of Enneagram when I took 2 intensive Enneagram workshops entitled Excavating Your Ego, hosted by Upbuild. As I was taking these workshops I immediately dreamt of the day that I could help share this knowledge through illustration. I found that visual guides could make the enneagram so much more accessible and understandable to people.

It’s a tool that I found to be so helpful in understanding myself better and for creating stronger sense of empathy in understanding the sufferings and joys of others.

What was your inspiration for creating this?
I find illustration such a powerful way to share knowledge with others. The Enneagram has proven to be so helpful in understanding myself and others better, that I wanted to find a visual language where I could make it more accessible and easily understood to people.

What did your creative process look like in making this project?
My creative process is done daily. It’s as consistent as possible. It’s forgiving (none of my images are perfect), and it involves minimal tools (sketchbook and $20 paint set). Basically, my creative process involves me to sit down and draw an illustration every day and to trust that in consistency and persistence, all things come. I do not wait for inspiration. In fact, inspiration is barely part of the picture. I have to create so rapidly and quickly that I have no time to bother with inspiration. And I find that so freeing. Because the moment I don’t use inspiration as a crutch, I begin to realize that it’s been next to me all along.

How can people help you get involved?
Right now I’m just encouraging everyone to engage with this material. Check out my different enneagram types on my instagram account and see what resonates with you. Learn more on the enneagram if you’re interested and follow me for more daily drawings.

Where can people follow you or see more of your work?
You can follow me on instagram and see my daily updates: @rockinruksi and you can also check out my other side project, Dear Ruksi: www.dearruksi.com

6/14/18

Community Feature: Rukmini Poddar

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Today’s post is an interview with Rukmini Poddar, a visual designer and illustrator. She’s based in New York City and also works as a designer for The Bhakti Center. I met Rukmini through Jay Shetty, a mutual friend of ours and was particularly inspired with her Enneagram illustrations. For those of you who don’t know, the Enneagram is a personality typing system that consists of nine different types. Everyone is considered to be one single type, although one can have traits belonging to other ones. Check out the interview below.

Where are you based?
New York City

What is your creative zone of genius?
I would hope to think that it lies in the intersection of creative illustration and healthy self awareness.

What is the story of this particular project?
The seed for this project, 100 days of Illustrating the Enneagram, was planted in my heart a few years ago. It started in 2016 when I decided to dedicate 100 days of my life to illustrating the murky, unclear and often obscure emotions I feel in my life. That is when I started to become endlessly fascinated with understanding human emotion and different personality frameworks.

Not too long after, a friend told me that I was drawing Enneagram types without even knowing it. I didn’t know what that meant.

I soon found out that the Enneagram is an incredibly nuanced and specific personality typing system. It’s a powerful tool for understanding the human psyche and ultimately for self growth and transformation.

Unlike most personality typing systems, it focuses on motivation rather than behavior.

Last year I dived into head first into the world of Enneagram when I took 2 intensive Enneagram workshops entitled Excavating Your Ego, hosted by Upbuild. As I was taking these workshops I immediately dreamt of the day that I could help share this knowledge through illustration. I found that visual guides could make the enneagram so much more accessible and understandable to people.

It’s a tool that I found to be so helpful in understanding myself better and for creating stronger sense of empathy in understanding the sufferings and joys of others.

What was your inspiration for creating this?
I find illustration such a powerful way to share knowledge with others. The Enneagram has proven to be so helpful in understanding myself and others better, that I wanted to find a visual language where I could make it more accessible and easily understood to people.

What did your creative process look like in making this project?
My creative process is done daily. It’s as consistent as possible. It’s forgiving (none of my images are perfect), and it involves minimal tools (sketchbook and $20 paint set). Basically, my creative process involves me to sit down and draw an illustration every day and to trust that in consistency and persistence, all things come. I do not wait for inspiration. In fact, inspiration is barely part of the picture. I have to create so rapidly and quickly that I have no time to bother with inspiration. And I find that so freeing. Because the moment I don’t use inspiration as a crutch, I begin to realize that it’s been next to me all along.

How can people help you get involved?
Right now I’m just encouraging everyone to engage with this material. Check out my different enneagram types on my instagram account and see what resonates with you. Learn more on the enneagram if you’re interested and follow me for more daily drawings.

Where can people follow you or see more of your work?
You can follow me on instagram and see my daily updates: @rockinruksi and you can also check out my other side project, Dear Ruksi: www.dearruksi.com

6/14/18

Community Feature: Rukmini Poddar

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Elevated Realism portrait demonstrating visual translation where a personal brand client's identity is fully expressed through intentional photography direction

Most personal brands skip visual translation entirely. They jump from identity straight to content. But brand identity before website, before content, before the sales page is the order that actually works. Here’s the layer you’re missing.

Elevated Realism portrait of a personal brand client embodying visual authority and brand coherence

Most personal brand strategy frameworks skip the foundation. Brand intelligence is built in four layers: Identity, Visual Translation, Content, and Business. Here’s why starting at layer three is the reason your brand feels off.

Personal brand client photographed by Nick Onken demonstrating complete brand coherence where styling, environment, and presence are intentionally aligned

Your personal brand feels off but you can’t explain why. It’s not your logo or colors. It’s a coherence problem, a structural gap between who you are and how you’re seen. Here’s what to do.

Three levels of authority showing progression from visible to credible to recognized

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]

Embodied authority showing installation through repetition and practice not insight or understanding

You had the insight. The breakthrough moment, the realization, the epiphany, the profound understanding. Deep knowing about who you are, what you offer, and how you’re different. Life-changing clarity about your positioning, your value, and your authority. Then what changed? Actually changed? Behaviorally, practically, visibly? In how you show up, how you speak, how you […]

Authority upgrade system showing comprehensive alignment between established expertise and brand presence

You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]

Connor Beaton brand photography showing shadow work concept with half face illuminated half in darkness

Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]

Brand structure framework showing five pillars foundation stopping rebuilding cycle permanently

You keep rebuilding. New brand, new colors, new photos, new messaging, new positioning, new website, new everything. Every six months, every year, every time it feels wrong and stops working. Hoping this time fixes it, this time solves it, this time creates the authority and positioning you need. It doesn’t. It never does. Because you’re […]

Transformation from hidden expert to recognized authority through claimed expertise and positioning

You know things. Real things. Earned through years of experience. Patterns most people miss. Insights that could transform how your audience operates. But nobody knows you know them. You’re the hidden expert. Competent. Skilled. Valuable. Invisible. The shift from hidden expert to recognized authority doesn’t start where most people think. Not with better marketing. Not […]

Daily creative practice and disciplined devotion building mastery through sustained commitment

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]

Elevated Realism client portrait showing subtle misalignment between inner presence and outward visual expression

You redesign your logo for the third time. Still doesn’t feel right. You hire another designer. Try different colors. New fonts. Different aesthetic entirely. Still wrong. So you conclude: “I just need better branding.” But the crisis isn’t your logo. It’s not your color palette. It’s not your website design. The crisis is deeper. You […]

Comparison showing personal brand visibility versus recognition and coherent identity building

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher embodied leadership brand photography transformation mixing streetwear qigong Wales landscapes

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

About the Blogger

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

NICK'S STORY