Antarctica is not an easy place to get to and thus, off most people’s radars to even think about going. For me it was always a far off dream. Something I’ve thought about, but a big reason for going was to check the 7th and final continent that I’ve set foot on off the list. It’s one of those places that is exactly how you think and dream of it to be, but even better. It’s one of the first places where I feel photography and video can’t do justice to the experience of actually being there. It’s like no other place I’ve ever been. The vast nuclear blue ice scapes that are so dense that the only color of the spectrum that can pass through is a deep effervescent azul. The penguins in their own human like colonies, you can watch them for hours. Antarctica is one of most pristine nature reserves on the planet. It’s a dream.
How does one get to the Antarctic? The first step is to see the value. With a price tag of $7-10K per person(plus another $2Kish for airfare down to Ushuaia) for a 10 day “Cruise” expedition it’s not a normal trip. The costs vary depending on the expedition company, boat, and size of cabin/how many cabin mates you want. These trips are booked at least 3-4 months out and are typically sold out within that time frame. There were a few randoms who hopped on for $5-6K on last minute deals they bought the week of the voyage departure. It’s hard to see the value after not having been there before, but I can assure you it is. While not an ice breaker, the boat is a research boat made to encounter ice and severely gnarly storms. Our boat was a Russian run boat contracted by a Canadian expedition company, One Ocean Expeditions and we booked the journey through Expedition Trips. There are only 100 guests housed on the boat and once you make the 2 day voyage through the Drake Passage, some of the roughest waters in the world, they take you down the Antarctic Peninsula for 6 days of excursions to land, then another 2 days back through the Drake to the end of the earth to fly back home. The crew is filled with knowledge, history and science information that make the trip very educational. Every meal every day is a three course meal. Not too shabby.
My journey started when my friend Frances emailed me and said our friends Janet and George are getting married down in Antarctica do you want to go? It sounded like the perfect opportunity to see the 7th continent with a good group of friends. I mean hell, at that price tag, it’s not every day you can rally that many people to the end of the earth for a wedding. Before we knew it, our group had grown to 50 people. Booking a 2 week trip 3 months in advance was the hardest hurdle to get over, but I committed(maybe I’m slowly getting over my commitment issues). Through all the planning and the three months before we set sail, the day had finally arrived.
All of us from around the world rendezvoused in Ushuaia which is the southern most city in the world, at the bottom of Argentina. I flew from NYC to Buenos Aires, then BA to Ushuaia. One piece of advice to note: DO NOT FLY Aerolineas Argentina especially if you are a photographer. They weigh your carry on and make you check your bags. LAN airlines is another better option. Ushuaia is nestled in the beautiful vast landscapes of the Patagonia. It’s a somewhat creepy little town where they used to send all the criminals back in the day.
Once we set sail, we went off the grid. No internet, or social media. They gave you an email address that you can communicate with people, but you can’t access your own. We lucked out and cruised the Drake passage on about a level 5. Big sways, but enough to walk around, hang out, and have our 3 course meals. Sometimes it gets really stormy and in extreme storms they even strap you to your bed. Dramamine is a definite must.
The day we arrive in to the Antarctic Peninsula, we begin doing 2 land excursions a day. One in the morning, then we come back for lunch, the boat moves, and we go back out for a few hours. For the excursions, they take us out in Zodiacs to make landings because there is no civilization there so the boat has to be anchored away from shore. The first landing was a smelly one. I know we all like to believe the penguins are pristinely clean animals, but contrary to that dream they pretty much shit themselves to the point where it looks like a bloody massacre. Luckily they make their solo and small group ventures down to the water for a little swim and rinse.
We did a polar swim in Deception Pass.(when in Rome?) When else are you going to ever get the chance to say you’ve jumped in the water in Antarctica. We cruised through icebergs. We were surrounded by 15 feeding Humpback whales in Wilhelmina Bay. We camped one night in the snow on land. Quite frankly, our group turned that ship up to a 10 every night.
The wedding was on the most epic landscape I’ve ever been to a wedding on. Janet & George were filming a show for Discovery Asia and had me on the show as a guest which was super fun. We collaborated and shot a portrait story of them and got our creative juices flowing.
It was an epic trip, one to go down in the travel books as unforgettable.
Antarctica is not an easy place to get to and thus, off most people’s radars to even think about going. For me it was always a far off dream. Something I’ve thought about, but a big reason for going was to check the 7th and final continent that I’ve set foot on off the list. It’s one of those places that is exactly how you think and dream of it to be, but even better. It’s one of the first places where I feel photography and video can’t do justice to the experience of actually being there. It’s like no other place I’ve ever been. The vast nuclear blue ice scapes that are so dense that the only color of the spectrum that can pass through is a deep effervescent azul. The penguins in their own human like colonies, you can watch them for hours. Antarctica is one of most pristine nature reserves on the planet. It’s a dream.
How does one get to the Antarctic? The first step is to see the value. With a price tag of $7-10K per person(plus another $2Kish for airfare down to Ushuaia) for a 10 day “Cruise” expedition it’s not a normal trip. The costs vary depending on the expedition company, boat, and size of cabin/how many cabin mates you want. These trips are booked at least 3-4 months out and are typically sold out within that time frame. There were a few randoms who hopped on for $5-6K on last minute deals they bought the week of the voyage departure. It’s hard to see the value after not having been there before, but I can assure you it is. While not an ice breaker, the boat is a research boat made to encounter ice and severely gnarly storms. Our boat was a Russian run boat contracted by a Canadian expedition company, One Ocean Expeditions and we booked the journey through Expedition Trips. There are only 100 guests housed on the boat and once you make the 2 day voyage through the Drake Passage, some of the roughest waters in the world, they take you down the Antarctic Peninsula for 6 days of excursions to land, then another 2 days back through the Drake to the end of the earth to fly back home. The crew is filled with knowledge, history and science information that make the trip very educational. Every meal every day is a three course meal. Not too shabby.
My journey started when my friend Frances emailed me and said our friends Janet and George are getting married down in Antarctica do you want to go? It sounded like the perfect opportunity to see the 7th continent with a good group of friends. I mean hell, at that price tag, it’s not every day you can rally that many people to the end of the earth for a wedding. Before we knew it, our group had grown to 50 people. Booking a 2 week trip 3 months in advance was the hardest hurdle to get over, but I committed(maybe I’m slowly getting over my commitment issues). Through all the planning and the three months before we set sail, the day had finally arrived.
All of us from around the world rendezvoused in Ushuaia which is the southern most city in the world, at the bottom of Argentina. I flew from NYC to Buenos Aires, then BA to Ushuaia. One piece of advice to note: DO NOT FLY Aerolineas Argentina especially if you are a photographer. They weigh your carry on and make you check your bags. LAN airlines is another better option. Ushuaia is nestled in the beautiful vast landscapes of the Patagonia. It’s a somewhat creepy little town where they used to send all the criminals back in the day.
Once we set sail, we went off the grid. No internet, or social media. They gave you an email address that you can communicate with people, but you can’t access your own. We lucked out and cruised the Drake passage on about a level 5. Big sways, but enough to walk around, hang out, and have our 3 course meals. Sometimes it gets really stormy and in extreme storms they even strap you to your bed. Dramamine is a definite must.
The day we arrive in to the Antarctic Peninsula, we begin doing 2 land excursions a day. One in the morning, then we come back for lunch, the boat moves, and we go back out for a few hours. For the excursions, they take us out in Zodiacs to make landings because there is no civilization there so the boat has to be anchored away from shore. The first landing was a smelly one. I know we all like to believe the penguins are pristinely clean animals, but contrary to that dream they pretty much shit themselves to the point where it looks like a bloody massacre. Luckily they make their solo and small group ventures down to the water for a little swim and rinse.
We did a polar swim in Deception Pass.(when in Rome?) When else are you going to ever get the chance to say you’ve jumped in the water in Antarctica. We cruised through icebergs. We were surrounded by 15 feeding Humpback whales in Wilhelmina Bay. We camped one night in the snow on land. Quite frankly, our group turned that ship up to a 10 every night.
The wedding was on the most epic landscape I’ve ever been to a wedding on. Janet & George were filming a show for Discovery Asia and had me on the show as a guest which was super fun. We collaborated and shot a portrait story of them and got our creative juices flowing.
It was an epic trip, one to go down in the travel books as unforgettable.







Antarctica is not an easy place to get to and thus, off most people’s radars to even think about going. For me it was always a far off dream. Something I’ve thought about, but a big reason for going was to check the 7th and final continent that I’ve set foot on off the list. It’s one of those places that is exactly how you think and dream of it to be, but even better. It’s one of the first places where I feel photography and video can’t do justice to the experience of actually being there. It’s like no other place I’ve ever been. The vast nuclear blue ice scapes that are so dense that the only color of the spectrum that can pass through is a deep effervescent azul. The penguins in their own human like colonies, you can watch them for hours. Antarctica is one of most pristine nature reserves on the planet. It’s a dream.
How does one get to the Antarctic? The first step is to see the value. With a price tag of $7-10K per person(plus another $2Kish for airfare down to Ushuaia) for a 10 day “Cruise” expedition it’s not a normal trip. The costs vary depending on the expedition company, boat, and size of cabin/how many cabin mates you want. These trips are booked at least 3-4 months out and are typically sold out within that time frame. There were a few randoms who hopped on for $5-6K on last minute deals they bought the week of the voyage departure. It’s hard to see the value after not having been there before, but I can assure you it is. While not an ice breaker, the boat is a research boat made to encounter ice and severely gnarly storms. Our boat was a Russian run boat contracted by a Canadian expedition company, One Ocean Expeditions and we booked the journey through Expedition Trips. There are only 100 guests housed on the boat and once you make the 2 day voyage through the Drake Passage, some of the roughest waters in the world, they take you down the Antarctic Peninsula for 6 days of excursions to land, then another 2 days back through the Drake to the end of the earth to fly back home. The crew is filled with knowledge, history and science information that make the trip very educational. Every meal every day is a three course meal. Not too shabby.
My journey started when my friend Frances emailed me and said our friends Janet and George are getting married down in Antarctica do you want to go? It sounded like the perfect opportunity to see the 7th continent with a good group of friends. I mean hell, at that price tag, it’s not every day you can rally that many people to the end of the earth for a wedding. Before we knew it, our group had grown to 50 people. Booking a 2 week trip 3 months in advance was the hardest hurdle to get over, but I committed(maybe I’m slowly getting over my commitment issues). Through all the planning and the three months before we set sail, the day had finally arrived.
All of us from around the world rendezvoused in Ushuaia which is the southern most city in the world, at the bottom of Argentina. I flew from NYC to Buenos Aires, then BA to Ushuaia. One piece of advice to note: DO NOT FLY Aerolineas Argentina especially if you are a photographer. They weigh your carry on and make you check your bags. LAN airlines is another better option. Ushuaia is nestled in the beautiful vast landscapes of the Patagonia. It’s a somewhat creepy little town where they used to send all the criminals back in the day.
Once we set sail, we went off the grid. No internet, or social media. They gave you an email address that you can communicate with people, but you can’t access your own. We lucked out and cruised the Drake passage on about a level 5. Big sways, but enough to walk around, hang out, and have our 3 course meals. Sometimes it gets really stormy and in extreme storms they even strap you to your bed. Dramamine is a definite must.
The day we arrive in to the Antarctic Peninsula, we begin doing 2 land excursions a day. One in the morning, then we come back for lunch, the boat moves, and we go back out for a few hours. For the excursions, they take us out in Zodiacs to make landings because there is no civilization there so the boat has to be anchored away from shore. The first landing was a smelly one. I know we all like to believe the penguins are pristinely clean animals, but contrary to that dream they pretty much shit themselves to the point where it looks like a bloody massacre. Luckily they make their solo and small group ventures down to the water for a little swim and rinse.
We did a polar swim in Deception Pass.(when in Rome?) When else are you going to ever get the chance to say you’ve jumped in the water in Antarctica. We cruised through icebergs. We were surrounded by 15 feeding Humpback whales in Wilhelmina Bay. We camped one night in the snow on land. Quite frankly, our group turned that ship up to a 10 every night.
The wedding was on the most epic landscape I’ve ever been to a wedding on. Janet & George were filming a show for Discovery Asia and had me on the show as a guest which was super fun. We collaborated and shot a portrait story of them and got our creative juices flowing.
It was an epic trip, one to go down in the travel books as unforgettable.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

You’re not one person. You’re three. Right now, in this moment, you’re simultaneously living as three different versions of yourself. Most people never realize this. They think identity is singular. Fixed. One coherent self moving through the world. It’s not. You have a private self. The person you are when no one is watching. The […]

You got the photos back. They’re professionally lit. Perfectly composed. Technically flawless. But when you look at them, something feels wrong. That person in the images looks like you. Same face. Same features. But the energy is off. The presence doesn’t match. When you see those photos, you don’t think “that’s me.” You think “that’s […]

There’s a moment when someone stops holding back. Not loudly.Not dramatically. Quietly. That’s where Elena was when we began. The Moment Before the Shift Elena already had depth. Her thinking was clear.Her work was resonant.Her leadership was forming. But her visuals were still careful. They hinted at who she was becoming without fully letting her […]

TL;DR – What You’ll Learn in This Post There’s a feeling you recognize when it happens. Nothing is split.Nothing is rushed.Nothing is held back. Your thoughts, body, and actions move together. This is embodied coherence. What Embodied Coherence Really Is Embodied coherence isn’t intensity.It’s not confidence.It’s not motivation. It’s alignment in motion. What you feel […]

Most creativity books teach technique. Methods. Processes. Step-by-step systems. These five books teach something else. They teach how to be creative. How to access creativity. How to stay in creative practice. How to overcome what stops you. Not tactics. Fundamentals. The foundation everything else builds on. I return to these repeatedly. When stuck. When resistant. […]

There is a moment when your visuals stop keeping up with who you are. It’s subtle at first.Then it becomes obvious. You feel clear internally.But your imagery feels dated.Or noisy.Or just slightly off. That tension isn’t a branding problem.It’s a readiness signal. 1. Your Work Has Evolved, But Your Images Have Not You’ve grown.Your thinking […]

TL;DR – What You’ll Learn in This Post Identity does not change in theory. It changes in contact. Growth happens when something internal meets reality.Not in thought.Not in intention. In experience. This is where identity alchemy begins. What Identity Alchemy Really Means Identity alchemy is not reinvention.It is integration. It is the moment your inner […]

Nicky Clinch teaches people to dissolve their identity. So when I suggested professional photography and styling, she resisted. “Isn’t this the opposite of what I teach?” Her work is about loosening attachment to identity. Mine is about making identity visible. The paradox was real. But here’s what she discovered: you can have an identity without […]

TL;DR – What You’ll Learn in This Post Why Brand Photography Matters More for Coaches As a coach, you are the product. People are not buying information.They are buying clarity, trust, and emotional safety. Your imagery sets the tone before a single word is spoken. If your photos feel stiff, overproduced, or generic, it creates […]

TL;DR – What You’ll Learn in This Post Imagination does not create reality. Presence does. Ideas live in the mind.Vision lives in the future.But reality responds only to what is here. Nothing moves forward without presence. Not clarity.Not alignment.Not creation. Presence is not something you add.It is what remains when you stop reaching. The Gap […]

Some people do not need to perform. They simply arrive. Peter Crone is one of them. His work is quiet.Precise.Deep. So the challenge was never how to make him look impressive.It was how to let his essence lead. This case study is about what happens when imagery stops trying and starts listening. The Challenge Peter’s […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.