I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
“Glow” by Corey Ferrugia
Youtube
Instagram
Twitter
Facebook

I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
“Glow” by Corey Ferrugia
Youtube
Instagram
Twitter
Facebook








I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
“Glow” by Corey Ferrugia
Youtube
Instagram
Twitter
Facebook


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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]

Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]

You keep rebuilding. New brand, new colors, new photos, new messaging, new positioning, new website, new everything. Every six months, every year, every time it feels wrong and stops working. Hoping this time fixes it, this time solves it, this time creates the authority and positioning you need. It doesn’t. It never does. Because you’re […]

You know things. Real things. Earned through years of experience. Patterns most people miss. Insights that could transform how your audience operates. But nobody knows you know them. You’re the hidden expert. Competent. Skilled. Valuable. Invisible. The shift from hidden expert to recognized authority doesn’t start where most people think. Not with better marketing. Not […]

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]

You redesign your logo for the third time. Still doesn’t feel right. You hire another designer. Try different colors. New fonts. Different aesthetic entirely. Still wrong. So you conclude: “I just need better branding.” But the crisis isn’t your logo. It’s not your color palette. It’s not your website design. The crisis is deeper. You […]

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

You’re not one person. You’re three. Right now, in this moment, you’re simultaneously living as three different versions of yourself. Most people never realize this. They think identity is singular. Fixed. One coherent self moving through the world. It’s not. You have a private self. The person you are when no one is watching. The […]

You got the photos back. They’re professionally lit. Perfectly composed. Technically flawless. But when you look at them, something feels wrong. That person in the images looks like you. Same face. Same features. But the energy is off. The presence doesn’t match. When you see those photos, you don’t think “that’s me.” You think “that’s […]

There’s a moment when someone stops holding back. Not loudly.Not dramatically. Quietly. That’s where Elena was when we began. The Moment Before the Shift Elena already had depth. Her thinking was clear.Her work was resonant.Her leadership was forming. But her visuals were still careful. They hinted at who she was becoming without fully letting her […]

TL;DR – What You’ll Learn in This Post There’s a feeling you recognize when it happens. Nothing is split.Nothing is rushed.Nothing is held back. Your thoughts, body, and actions move together. This is embodied coherence. What Embodied Coherence Really Is Embodied coherence isn’t intensity.It’s not confidence.It’s not motivation. It’s alignment in motion. What you feel […]

Most creativity books teach technique. Methods. Processes. Step-by-step systems. These five books teach something else. They teach how to be creative. How to access creativity. How to stay in creative practice. How to overcome what stops you. Not tactics. Fundamentals. The foundation everything else builds on. I return to these repeatedly. When stuck. When resistant. […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.