Lynette is a good friend of mine that I met when she did makeup on my shoot with Tori Kelly (Check out the photos from that shoot here). Lynette is beautiful and is becoming well known in the youtube space for her nail art. She’s creating her own nail art products and building her youtube following. If you want to get your beauty on, check her instructional videos out on her channel here.
What is your story in the beauty realm? What all do you do, have you done, and what are you known for?
I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
When did you get into the YouTube world?
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
What was a defining moment in your life?
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
What’s your vision for your career?
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
What inspires you?
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
What’s your favorite art medium?
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
What song do you have on repeat right now?
“Glow” by Corey Ferrugia
Where can we find you online?
Youtube
Instagram
Twitter
Facebook
LET'S CONSPIRE & CREATE
CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION
Lynette is a good friend of mine that I met when she did makeup on my shoot with Tori Kelly (Check out the photos from that shoot here). Lynette is beautiful and is becoming well known in the youtube space for her nail art. She’s creating her own nail art products and building her youtube following. If you want to get your beauty on, check her instructional videos out on her channel here.
What is your story in the beauty realm? What all do you do, have you done, and what are you known for?
I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
When did you get into the YouTube world?
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
What was a defining moment in your life?
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
What’s your vision for your career?
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
What inspires you?
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
What’s your favorite art medium?
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
What song do you have on repeat right now?
“Glow” by Corey Ferrugia
Where can we find you online?
Youtube
Instagram
Twitter
Facebook
8/04/14
Lynette Cenée
infuse your vision with a fresh breath of creativity and vitality
BOOK A BRAND PHOTOSHOOT
GET THE DETAILS
GET THE DETAILS
infuse your vision with a fresh breath of creativity and vitality
PODCAST
BRAND INTELLIGENCE
CREATIVE INTELLIGENCE
LIFE INTELLIGENCE
masterfully aligning perception and reality through personal branding
masterfully aligning perception and reality through personal branding
Lynette is a good friend of mine that I met when she did makeup on my shoot with Tori Kelly (Check out the photos from that shoot here). Lynette is beautiful and is becoming well known in the youtube space for her nail art. She’s creating her own nail art products and building her youtube following. If you want to get your beauty on, check her instructional videos out on her channel here.
What is your story in the beauty realm? What all do you do, have you done, and what are you known for?
I actually grew up watching my mom as a cosmetologist, she had an in-home salon that she worked out of and my dad was a professional touring magician. They travelled all over the world and performed together, she was his assistant. I remember learning the importance of stage makeup at a really early age. I loved watching the whole process and often times would sneak a little red lipstick from the dressing room. Eventually it carried over to me and I was able to assist him and be a part of the show as well.
Those memories and experiences were the roots of my ever-growing passion for the beauty industry I believe. Through out the years, I was the go-to friend for prom makeup, weddings, photo shoots etc. After high school I kind of toyed with the idea of getting my degree in Graphic Design till push came to shove and I dropped out to enroll myself into Cosmetology School which made so much more sense. I think I just felt a certain pressure to go with a more traditional career for some reason, this pressure didn’t come from my parents at all though which is such a blessing that I think a lot of people aren’t able to relate to.
After getting my license in Cosmetology I worked as a hairdresser for a really hip salon for a few years, then with some of the most well known cosmetic brands as a makeup artist, had a little nail art troop that did pop up events, and continued to build my portfolio by doing hundreds of photo shoots or whatever work in Arizona I could get my hands on.
It hit a point where I was ready to make the move to a bigger city to expand and stretch myself, so in 2012 I moved to Los Angeles and was hired on as an airbrush makeup instructor and worked in their studio helping produce video shoots etc. They used me a few times to do some makeup tutorials on camera and I really loved it because I had typically been behind the scenes doing the hair/makeup for the talent etc.
Fast forward to the present and I have been the go-to artist for celebrities, every major award show (Grammy’s, Oscars etc), photo shoots, fashion shows, tv/film/webseries and more. Aside from doing freelance hair/makeup I found time to work with a production company to launch a youtube channel that has gained almost 1 million and a half views.
When did you get into the YouTube world?
My dive into the Youtube platform was very unique and quite different than most. The industry is changing and evolving so much as the years have passed. I had actually come across a casting in search of “Professional hairdressers, makeup/nail artists” that a production company wanted to produce content with. I was immediately intrigued, went to audition and was fortunate enough to be 1 of 4 chosen out of about 500 applicants. We launched “Nailswithlynette” in January 2013. I am now signed with Maker Studios and produce most of my content myself.
What was a defining moment in your life?
I truly think its been this past year in coming to the realization that I have been gifted with a global voice that is continuing to grow each day. That is a huge responsibility that I am fully aware of, as my audience consists of mainly young girls. Its both exhilarating and terrifying at the same time.
What’s your vision for your career?
My dream is to be a light to people all over the world that are just out there like the rest of us trying to make sense of things. Whether it be through fun little nail art DIY’s that offer an artistic outlet, a makeup/hair tutorial that allows someone to feel beautiful, vlogging in my bedroom about random thoughts or ideas, and collabing with other amazing people like you, Nick, to show people out there that with some hard work and determination you can take your dreams and create a new reality. Long term, I see myself wandering around the world like a little vagabond (Its in my DNA to crave travel because of my parents, thanks mom and dad.) curating content and connecting with these individuals in person rather than just through a computer screen.
What inspires you?
The idea of living out my maximum potential and posing this concept for others to want to embark on the same journey alongside me.
What’s your favorite art medium?
As of lately it has definitely been nail design. I have such a blast painting artwork on these 10 miniature canvases.
What song do you have on repeat right now?
“Glow” by Corey Ferrugia
Where can we find you online?
Youtube
Instagram
Twitter
Facebook
8/04/14
Lynette Cenée
When you need a trusted creative partner in the room.
Take the Fit Check
Be seen at the level you’re stepping into.
Hey! I'm Nick.
PHOTOGRAPHER
BRAND ALCHEMIST
TEACHER
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Build authority from the inside out.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
Take the Fit Check
Start Here
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Explore the Partnership
Quiet. Precise. Highly Selective.
NEXT post
PREVIOUS post
read the latest
Brand guidelines are static rules for the surface. A Brand Brain is a living codification of identity a team or an AI can generate from. The difference, defined.
We trained six styles of kung fu in one month. Sampling that widely taught me how a creative actually finds the practice worth years: breadth first, the pull as data, then depth.
Travel makes you more creative because unfamiliar places wake up your perception. Why the effect works, and how to bring the sharpened eye home with you.
Your brand photos lag behind you because you kept evolving and the images stayed frozen. Why the gap opens, how to spot it, and what closes it.
The kung fu school had rules: locked-in weekdays, dawn starts, push-ups for lateness. A month inside taught me that constraints you choose are what make depth possible.
A daily creative practice is making one real thing every day, however small, to stay in a proactive state. A working definition, and how to build one that lasts.
AI describes your brand by averaging your public record. How to codify one identity, repeat it everywhere, and get the machines to echo you back accurately.
I’ve photographed Justin Bieber several times and seen fame up close. His stripped-down Coachella set showed the thing I keep relearning about creative work: production amplifies, and only artistry carries.
You recover from creative burnout by treating it as a nervous system state: build real down-cycles, read your own signals, and return to the work you love.
A magnetic personal brand comes from coherence and one clear through-line. Here is how entrepreneurs build one, in order, and the trap that keeps most brands scattered.
I spent a month training kung fu in Wudang at 47, the oldest and slowest learner in the room. What being a beginner again in midlife taught me about pace, comparison, and starting anyway.
You develop taste through thousands of reps of looking closely and deciding what works. A photographer’s honest answer on how taste gets built.
You make a personal brand more coherent by naming the identity underneath it, distilling a one or two word through-line, and bringing the four layers into agreement. The full path, in order.
About the Blogger
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
