10/26/15
67: Lewis Howes – How To Create Greatness in Your Life and Business
Greatness is more about discovering and cultivating our unique talents and gifts to pursue and live our dreams.
On today’s episode, we’ve got something a little different. I’m talking with Lewis Howes, who is the first ever returning guest on NIONradio.
Lewis is a very good friend of mine, and has had a very big influence in my life. He is actually the one that inspired me to start this very podcast. He’s a lifestyle entrepreneur who has built a business around finding out what makes people great.
Today he’s releasing his new book, The School of Greatness, which is all about creating greatness in your life and business. It’s a great book for creative entrepreneurs, as it focuses on getting that business side of your brain working.
If you want to learn more about Lewis’ story, you can check out episode 6 to learn more about how he got to where he is now.
The difference between first place and second place is usually belief.
[smart_track_player url=”https://soundcloud.com/nickonken/lewis-howes-greatness” title=”How To Create Greatness in Your Life and Business” artist=”Lewis Howes” image=”https://nionlife.com/wp-content/uploads/2015/10/67_LewisHowes_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- Why he wanted a photo of himself on the cover of his book [4:45]
- How the design of his brand has influence his success [6:35]
- How his definition of greatness has evolved [8:35]
- How he stays humble and grounded [11:15]
- The importance of creating your vision [16:10]
- How to make choices that support your vision [18:15]
- What is a champion’s mindset [19:40]
- Why you have to embrace your fears [22:15]
- How to develop hustle [26:25]
- How making your bed can change your life [27:45]
Links mentioned:
- Be sure to get your hands on Lewis’ new book, The School of Greatness
- Listen to Lewis’ podcast
- Check out episode 6 of ShopTalk Radio with Lewis Howes
- Read the inspiring 4 Hour Work Week by Tim Ferriss
- Listen to Rob Bell’s podcast with Elizabeth Gilbert
- Join us in NYC for Lewis’ book launch party!
- Music Credit: Anxiety by Blanda
LET'S CONSPIRE & CREATE
CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION
Greatness is more about discovering and cultivating our unique talents and gifts to pursue and live our dreams.
On today’s episode, we’ve got something a little different. I’m talking with Lewis Howes, who is the first ever returning guest on NIONradio.
Lewis is a very good friend of mine, and has had a very big influence in my life. He is actually the one that inspired me to start this very podcast. He’s a lifestyle entrepreneur who has built a business around finding out what makes people great.
Today he’s releasing his new book, The School of Greatness, which is all about creating greatness in your life and business. It’s a great book for creative entrepreneurs, as it focuses on getting that business side of your brain working.
If you want to learn more about Lewis’ story, you can check out episode 6 to learn more about how he got to where he is now.
The difference between first place and second place is usually belief.
[smart_track_player url=”https://soundcloud.com/nickonken/lewis-howes-greatness” title=”How To Create Greatness in Your Life and Business” artist=”Lewis Howes” image=”https://nionlife.com/wp-content/uploads/2015/10/67_LewisHowes_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- Why he wanted a photo of himself on the cover of his book [4:45]
- How the design of his brand has influence his success [6:35]
- How his definition of greatness has evolved [8:35]
- How he stays humble and grounded [11:15]
- The importance of creating your vision [16:10]
- How to make choices that support your vision [18:15]
- What is a champion’s mindset [19:40]
- Why you have to embrace your fears [22:15]
- How to develop hustle [26:25]
- How making your bed can change your life [27:45]
Links mentioned:
- Be sure to get your hands on Lewis’ new book, The School of Greatness
- Listen to Lewis’ podcast
- Check out episode 6 of ShopTalk Radio with Lewis Howes
- Read the inspiring 4 Hour Work Week by Tim Ferriss
- Listen to Rob Bell’s podcast with Elizabeth Gilbert
- Join us in NYC for Lewis’ book launch party!
- Music Credit: Anxiety by Blanda
10/26/15
67: Lewis Howes – How To Create Greatness in Your Life and Business
infuse your vision with a fresh breath of creativity and vitality
BOOK A BRAND PHOTOSHOOT
GET THE DETAILS
GET THE DETAILS
infuse your vision with a fresh breath of creativity and vitality
PODCAST
BRAND INTELLIGENCE
CREATIVE INTELLIGENCE
LIFE INTELLIGENCE
masterfully aligning perception and reality through personal branding
masterfully aligning perception and reality through personal branding
Greatness is more about discovering and cultivating our unique talents and gifts to pursue and live our dreams.
On today’s episode, we’ve got something a little different. I’m talking with Lewis Howes, who is the first ever returning guest on NIONradio.
Lewis is a very good friend of mine, and has had a very big influence in my life. He is actually the one that inspired me to start this very podcast. He’s a lifestyle entrepreneur who has built a business around finding out what makes people great.
Today he’s releasing his new book, The School of Greatness, which is all about creating greatness in your life and business. It’s a great book for creative entrepreneurs, as it focuses on getting that business side of your brain working.
If you want to learn more about Lewis’ story, you can check out episode 6 to learn more about how he got to where he is now.
The difference between first place and second place is usually belief.
[smart_track_player url=”https://soundcloud.com/nickonken/lewis-howes-greatness” title=”How To Create Greatness in Your Life and Business” artist=”Lewis Howes” image=”https://nionlife.com/wp-content/uploads/2015/10/67_LewisHowes_NIONradio_02.jpg” color=”#de4b9b” ]
Some things we learn in this podcast:
- Why he wanted a photo of himself on the cover of his book [4:45]
- How the design of his brand has influence his success [6:35]
- How his definition of greatness has evolved [8:35]
- How he stays humble and grounded [11:15]
- The importance of creating your vision [16:10]
- How to make choices that support your vision [18:15]
- What is a champion’s mindset [19:40]
- Why you have to embrace your fears [22:15]
- How to develop hustle [26:25]
- How making your bed can change your life [27:45]
Links mentioned:
- Be sure to get your hands on Lewis’ new book, The School of Greatness
- Listen to Lewis’ podcast
- Check out episode 6 of ShopTalk Radio with Lewis Howes
- Read the inspiring 4 Hour Work Week by Tim Ferriss
- Listen to Rob Bell’s podcast with Elizabeth Gilbert
- Join us in NYC for Lewis’ book launch party!
- Music Credit: Anxiety by Blanda
10/26/15
67: Lewis Howes – How To Create Greatness in Your Life and Business
When you need a trusted creative partner in the room.
Take the Fit Check
Be seen at the level you’re stepping into.
Hey! I'm Nick.
PHOTOGRAPHER
BRAND ALCHEMIST
TEACHER
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia.
Build authority from the inside out.
Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
Take the Fit Check
Start Here
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Explore the Partnership
Quiet. Precise. Highly Selective.
NEXT post
PREVIOUS post
read the latest
Your personal brand identity is not you. It’s a translation of you. When you confuse the two, you either freeze up or perform. Neither builds authority. Here’s the distinction that changes how you show up online.
The biggest personal brand photography investment mistake isn’t underspending on photos. It’s investing $50,000 in coaching, ads, and masterminds while spending $500 on visual identity. Here’s what that costs you and how to fix the order.
I spent 20 years photographing personal brands. I watched brilliant people stay invisible because they skipped the layers nobody talks about. So I built the Brand Intelligence Engine to fix it. Here’s the full story.
Your AI content sounds generic because the AI doesn’t know who you are. It’s not a tool problem. It’s an input problem. Without your identity, voice, and brand intelligence loaded, every AI produces the same bland output. Here’s how to fix it.
Creativity as intelligence is the idea that creative work isn’t about expressing who you already are. It’s about constructing who you’re becoming. Most people treat creativity as output. It’s actually architecture. Here’s why that changes everything.
The personal brand identity gap is the distance between your expertise and your visibility. When who you are doesn’t match how you’re seen online, it’s not a marketing problem. It’s a coherence problem. Here’s how to close it.
Most personal brands skip visual translation entirely. They jump from identity straight to content. But brand identity before website, before content, before the sales page is the order that actually works. Here’s the layer you’re missing.
Most personal brand strategy frameworks skip the foundation. Brand intelligence is built in four layers: Identity, Visual Translation, Content, and Business. Here’s why starting at layer three is the reason your brand feels off.
Your personal brand feels off but you can’t explain why. It’s not your logo or colors. It’s a coherence problem, a structural gap between who you are and how you’re seen. Here’s what to do.
Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]
You had the insight. The breakthrough moment, the realization, the epiphany, the profound understanding. Deep knowing about who you are, what you offer, and how you’re different. Life-changing clarity about your positioning, your value, and your authority. Then what changed? Actually changed? Behaviorally, practically, visibly? In how you show up, how you speak, how you […]
You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]
Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]
About the Blogger
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
