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6/02/15

48: Jayson Gaignard – How Investing in Relationships is the Key to Success

When you hit rock bottom in life, you’ll be left with two things: the integrity of your word, and your relationships.

Surrounding yourself with inspiring people is a great way to push yourself. Creating those connections and investing in relationships can truly change the world.

That’s what Jayson Gaignard thinks, anyway. He founded the Mastermind Talks, an exclusive, inspirational event that builds community among entrepreneurs. Placing quality above quantity when it comes to his own connections, Jayson has some unique and awesome theories on how we spend our time and energy.

Find out who inspires him, how he got off the entrepreneurial “hamster wheel” to jumpstart the Mastermind Talks, and why he values his relationships so much.

This interview is stellar, and I can’t wait for you to hear it. Let’s jump in.

Amazing people become increasingly amazing over time.

[smart_track_player url=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” title=”How Investing in Relationships is the Key to Success” artist=”Jayson Gaignard” image=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” color=”#de4b9b” ]

Some things we learn in this podcast:

  • Why service based businesses are hard to scale [3:40]
  • How he ended up a quarter million dollars in debt [4:45]
  • What is the connection economy [6:25]
  • How the Mastermind Talks started [6:40]
  • Why you should never tarnish your word and always invest in your relationships [10:50]
  • The success of the Mastermind Talks [11:50]
  • Why he wants people present at the event [13:30]
  • The art of curating event attendees [15:40]
  • How he dealt with being a new father [19:05]
  • The importance of having control [20:20]
  • The “design your perfect day” exercise [22:10]
  • What his morning rituals are [25:15]
  • How to use recording to overcome writer’s block [29:10]
  • The importance of tapping into your creativity whenever possible [31:25]
  • The effect of willpower fatigue and decision fatigue [32:30]
  • What it means to invest in relationships [33:20]
  • Why you should remove toxic people from your life [36:50]
  • How humans are designed to build and grow [38:45]
  • The benefit of working with people you love [41:40]
  • Why it’s a good time to start a business [43:30]
  • The independence and freedom of being an entrepreneur [44:20]
  • Why he follows the law of 33% [46:25]
  • How helping others achieve success can increase your understanding of your own [47:35]
  • How to connect with and add value to people you admire [49:35]
  • The benefit of being the biggest fan [51:00]
  • Why you should ask yourself about your motivation [53:20]
  • The importance of creating space between stimulus and reaction [54:20]
  • The models of working up the food chain and anchor tenant [56:25]
  • How to lead by example and be the best person you can be [59:15]

Links mentioned:

Connect with Jayson Instagram | Twitter | Website

LET'S CONSPIRE & CREATE

CULTIVATING YOUR VISUAL UNIQUENESS AND STREAMLINING YOUR BRAND'S EVOLUTION

When you hit rock bottom in life, you’ll be left with two things: the integrity of your word, and your relationships.

Surrounding yourself with inspiring people is a great way to push yourself. Creating those connections and investing in relationships can truly change the world.

That’s what Jayson Gaignard thinks, anyway. He founded the Mastermind Talks, an exclusive, inspirational event that builds community among entrepreneurs. Placing quality above quantity when it comes to his own connections, Jayson has some unique and awesome theories on how we spend our time and energy.

Find out who inspires him, how he got off the entrepreneurial “hamster wheel” to jumpstart the Mastermind Talks, and why he values his relationships so much.

This interview is stellar, and I can’t wait for you to hear it. Let’s jump in.

Amazing people become increasingly amazing over time.

[smart_track_player url=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” title=”How Investing in Relationships is the Key to Success” artist=”Jayson Gaignard” image=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” color=”#de4b9b” ]

Some things we learn in this podcast:

  • Why service based businesses are hard to scale [3:40]
  • How he ended up a quarter million dollars in debt [4:45]
  • What is the connection economy [6:25]
  • How the Mastermind Talks started [6:40]
  • Why you should never tarnish your word and always invest in your relationships [10:50]
  • The success of the Mastermind Talks [11:50]
  • Why he wants people present at the event [13:30]
  • The art of curating event attendees [15:40]
  • How he dealt with being a new father [19:05]
  • The importance of having control [20:20]
  • The “design your perfect day” exercise [22:10]
  • What his morning rituals are [25:15]
  • How to use recording to overcome writer’s block [29:10]
  • The importance of tapping into your creativity whenever possible [31:25]
  • The effect of willpower fatigue and decision fatigue [32:30]
  • What it means to invest in relationships [33:20]
  • Why you should remove toxic people from your life [36:50]
  • How humans are designed to build and grow [38:45]
  • The benefit of working with people you love [41:40]
  • Why it’s a good time to start a business [43:30]
  • The independence and freedom of being an entrepreneur [44:20]
  • Why he follows the law of 33% [46:25]
  • How helping others achieve success can increase your understanding of your own [47:35]
  • How to connect with and add value to people you admire [49:35]
  • The benefit of being the biggest fan [51:00]
  • Why you should ask yourself about your motivation [53:20]
  • The importance of creating space between stimulus and reaction [54:20]
  • The models of working up the food chain and anchor tenant [56:25]
  • How to lead by example and be the best person you can be [59:15]

Links mentioned:

Connect with Jayson Instagram | Twitter | Website

6/02/15

48: Jayson Gaignard – How Investing in Relationships is the Key to Success

Podcast

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infuse your vision with a fresh breath of  creativity and vitality

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When you hit rock bottom in life, you’ll be left with two things: the integrity of your word, and your relationships.

Surrounding yourself with inspiring people is a great way to push yourself. Creating those connections and investing in relationships can truly change the world.

That’s what Jayson Gaignard thinks, anyway. He founded the Mastermind Talks, an exclusive, inspirational event that builds community among entrepreneurs. Placing quality above quantity when it comes to his own connections, Jayson has some unique and awesome theories on how we spend our time and energy.

Find out who inspires him, how he got off the entrepreneurial “hamster wheel” to jumpstart the Mastermind Talks, and why he values his relationships so much.

This interview is stellar, and I can’t wait for you to hear it. Let’s jump in.

Amazing people become increasingly amazing over time.

[smart_track_player url=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” title=”How Investing in Relationships is the Key to Success” artist=”Jayson Gaignard” image=”https://soundcloud.com/nickonken/48-jayson-gaignard-how-investing-in-relationships-is-the-safest-bet” color=”#de4b9b” ]

Some things we learn in this podcast:

  • Why service based businesses are hard to scale [3:40]
  • How he ended up a quarter million dollars in debt [4:45]
  • What is the connection economy [6:25]
  • How the Mastermind Talks started [6:40]
  • Why you should never tarnish your word and always invest in your relationships [10:50]
  • The success of the Mastermind Talks [11:50]
  • Why he wants people present at the event [13:30]
  • The art of curating event attendees [15:40]
  • How he dealt with being a new father [19:05]
  • The importance of having control [20:20]
  • The “design your perfect day” exercise [22:10]
  • What his morning rituals are [25:15]
  • How to use recording to overcome writer’s block [29:10]
  • The importance of tapping into your creativity whenever possible [31:25]
  • The effect of willpower fatigue and decision fatigue [32:30]
  • What it means to invest in relationships [33:20]
  • Why you should remove toxic people from your life [36:50]
  • How humans are designed to build and grow [38:45]
  • The benefit of working with people you love [41:40]
  • Why it’s a good time to start a business [43:30]
  • The independence and freedom of being an entrepreneur [44:20]
  • Why he follows the law of 33% [46:25]
  • How helping others achieve success can increase your understanding of your own [47:35]
  • How to connect with and add value to people you admire [49:35]
  • The benefit of being the biggest fan [51:00]
  • Why you should ask yourself about your motivation [53:20]
  • The importance of creating space between stimulus and reaction [54:20]
  • The models of working up the food chain and anchor tenant [56:25]
  • How to lead by example and be the best person you can be [59:15]

Links mentioned:

Connect with Jayson Instagram | Twitter | Website

6/02/15

48: Jayson Gaignard – How Investing in Relationships is the Key to Success

When you need a trusted creative partner in the room.

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.

Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.

If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.

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For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.

It’s an ongoing creative partnership focused on bringing your personal brand identity to life.

Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.

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Elevated Realism brand portrait demonstrating the visual authority that results from building a complete brand through the Brand Intelligence Engine's three-phase AI system

The Brand Intelligence Engine is an AI personal brand system that builds the complete infrastructure of a premium brand in three phases. Here’s exactly what happens inside, what it produces, and who it’s built for.

Elevated Realism portrait of a personal brand client whose content strategy works because identity and visual translation are built underneath it

Your content strategy is not working because the problem isn’t content. It’s what’s underneath it. When your brand lacks identity and visual translation, posting more just amplifies incoherence. Here’s the trap and how to escape it.

Elevated Realism portrait of a personal brand client who has passed the coherence test where identity, visual translation, content, and business all align

This personal brand audit takes two minutes and reveals exactly where your brand is broken. Four questions, one for each layer of brand intelligence. Most people fail at least two. Here’s the diagnostic.

Elevated Realism portrait demonstrating how personal brand identity is a deliberate translation of the person rather than an unfiltered copy

Your personal brand identity is not you. It’s a translation of you. When you confuse the two, you either freeze up or perform. Neither builds authority. Here’s the distinction that changes how you show up online.

Elevated Realism personal brand portrait demonstrating the visual authority that comes from investing in brand photography at the level that matches your expertise

The biggest personal brand photography investment mistake isn’t underspending on photos. It’s investing $50,000 in coaching, ads, and masterminds while spending $500 on visual identity. Here’s what that costs you and how to fix the order.

Nick Onken Elevated Realism portrait of a personal brand client demonstrating the visual authority that comes from closing the gap between expertise and brand presence

I spent 20 years photographing personal brands. I watched brilliant people stay invisible because they skipped the layers nobody talks about. So I built the Brand Intelligence Engine to fix it. Here’s the full story.

Elevated Realism portrait of a personal brand client whose authentic voice and identity can't be replicated by generic AI content

Your AI content sounds generic because the AI doesn’t know who you are. It’s not a tool problem. It’s an input problem. Without your identity, voice, and brand intelligence loaded, every AI produces the same bland output. Here’s how to fix it.

Elevated Realism portrait capturing the moment where creative direction becomes self-construction and a personal brand client meets their next identity

Creativity as intelligence is the idea that creative work isn’t about expressing who you already are. It’s about constructing who you’re becoming. Most people treat creativity as output. It’s actually architecture. Here’s why that changes everything.

Elevated Realism portrait of a personal brand client whose visual presence and authority fully match their depth of expertise

The personal brand identity gap is the distance between your expertise and your visibility. When who you are doesn’t match how you’re seen online, it’s not a marketing problem. It’s a coherence problem. Here’s how to close it.

Elevated Realism portrait demonstrating visual translation where a personal brand client's identity is fully expressed through intentional photography direction

Most personal brands skip visual translation entirely. They jump from identity straight to content. But brand identity before website, before content, before the sales page is the order that actually works. Here’s the layer you’re missing.

Elevated Realism portrait of a personal brand client embodying visual authority and brand coherence

Most personal brand strategy frameworks skip the foundation. Brand intelligence is built in four layers: Identity, Visual Translation, Content, and Business. Here’s why starting at layer three is the reason your brand feels off.

Personal brand client photographed by Nick Onken demonstrating complete brand coherence where styling, environment, and presence are intentionally aligned

Your personal brand feels off but you can’t explain why. It’s not your logo or colors. It’s a coherence problem, a structural gap between who you are and how you’re seen. Here’s what to do.

Three levels of authority showing progression from visible to credible to recognized

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]

About the Blogger

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here. 

NICK'S STORY