A year and a half ago, I embarked on a journey that with my attention span, I thought was not possible. It was a project called #the100DayProject that was re-invigorated by my friend and SHOPTALKradio guest, Elle Luna (LINK TO PODCAST). We were on a mastermind retreat in San Miguel Mexico with Amber Rae (LINK TO PODCAST) and other inspiring individuals. She brought the idea to the table as it was inspired by Michael Bierut’s 100 days. She brought up the idea. We all were down to do the project, but my next quest was trying to figure out what I could do for 100 days straight and that was a daunting task. It had to be something I could do in 2 minutes or 2 hours because of my crazy travel schedule.

I arrived at the epiphany of doing a Hand Drawn Type experiment. I was already starting to get interested in had drawn type a couple months prior and this seemed to be the perfect fit. I finished the straight of 100 days proudly and decided to keep the project going for fun. I just hit day 200, which is why I’m reflecting with this post. If you haven’t seen it you can check it out here: www.instagram.com/nickonken click any of the type posts, then the hashtag #onkenDrawsType to see the whole project.
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Here are 5 things I learned from the process:
1. POSSIBILITY – My attention span is so short these days, having the discipline to do one thing for 100 days straight seemed impossible to me. I proved myself wrong. After around 20 days it became habit, and started to feel off if I wasn’t doing it. It turned into a love for the project.
2. EVOLUTION – The project evolved. I evolved. I learned something new by practicing every day. As with any craft if you practice every day you learn all types of things. I learned what tools I like, what mediums, what concepts.
3. DISCIPLINE – Doing one thing for 100 days took discipline to create the time, no matter where I was in the world to create the time to do it. Having the accountability of posting on Instagram kept pushed me to be disciplined. That created what the project is now.
4. IMPACT – Impact not only within my self, but with others. Every day I pick a quote that resonates with me for that day, something that I feel I need to hear. Getting into the flow of creating the art piece out of that quote reinforces it in my mind and impacted me for that day. By sharing it online, I realized how it impacted other people. The response was touching to know I made an impact in someones day.
5. VISION – The project has opened up a whole new vision for me. I’ve created a new hobby that I want to turn into a specific style that can be applied to other art forms and products. I want to take the same project to a larger format.
How can you use the #the100dayproject as a tool to practice something you’ve been wanting to do? How can you use it as a sandbox to play?
Elle just took the project to the next level and collaborated with The Great Discontent to grow and inspire. Check out the more on the project here: www.thegreatdiscontent.com/100days
![]()
A year and a half ago, I embarked on a journey that with my attention span, I thought was not possible. It was a project called #the100DayProject that was re-invigorated by my friend and SHOPTALKradio guest, Elle Luna (LINK TO PODCAST). We were on a mastermind retreat in San Miguel Mexico with Amber Rae (LINK TO PODCAST) and other inspiring individuals. She brought the idea to the table as it was inspired by Michael Bierut’s 100 days. She brought up the idea. We all were down to do the project, but my next quest was trying to figure out what I could do for 100 days straight and that was a daunting task. It had to be something I could do in 2 minutes or 2 hours because of my crazy travel schedule.

I arrived at the epiphany of doing a Hand Drawn Type experiment. I was already starting to get interested in had drawn type a couple months prior and this seemed to be the perfect fit. I finished the straight of 100 days proudly and decided to keep the project going for fun. I just hit day 200, which is why I’m reflecting with this post. If you haven’t seen it you can check it out here: www.instagram.com/nickonken click any of the type posts, then the hashtag #onkenDrawsType to see the whole project.
![]()
Here are 5 things I learned from the process:
1. POSSIBILITY – My attention span is so short these days, having the discipline to do one thing for 100 days straight seemed impossible to me. I proved myself wrong. After around 20 days it became habit, and started to feel off if I wasn’t doing it. It turned into a love for the project.
2. EVOLUTION – The project evolved. I evolved. I learned something new by practicing every day. As with any craft if you practice every day you learn all types of things. I learned what tools I like, what mediums, what concepts.
3. DISCIPLINE – Doing one thing for 100 days took discipline to create the time, no matter where I was in the world to create the time to do it. Having the accountability of posting on Instagram kept pushed me to be disciplined. That created what the project is now.
4. IMPACT – Impact not only within my self, but with others. Every day I pick a quote that resonates with me for that day, something that I feel I need to hear. Getting into the flow of creating the art piece out of that quote reinforces it in my mind and impacted me for that day. By sharing it online, I realized how it impacted other people. The response was touching to know I made an impact in someones day.
5. VISION – The project has opened up a whole new vision for me. I’ve created a new hobby that I want to turn into a specific style that can be applied to other art forms and products. I want to take the same project to a larger format.
How can you use the #the100dayproject as a tool to practice something you’ve been wanting to do? How can you use it as a sandbox to play?
Elle just took the project to the next level and collaborated with The Great Discontent to grow and inspire. Check out the more on the project here: www.thegreatdiscontent.com/100days
![]()







A year and a half ago, I embarked on a journey that with my attention span, I thought was not possible. It was a project called #the100DayProject that was re-invigorated by my friend and SHOPTALKradio guest, Elle Luna (LINK TO PODCAST). We were on a mastermind retreat in San Miguel Mexico with Amber Rae (LINK TO PODCAST) and other inspiring individuals. She brought the idea to the table as it was inspired by Michael Bierut’s 100 days. She brought up the idea. We all were down to do the project, but my next quest was trying to figure out what I could do for 100 days straight and that was a daunting task. It had to be something I could do in 2 minutes or 2 hours because of my crazy travel schedule.

I arrived at the epiphany of doing a Hand Drawn Type experiment. I was already starting to get interested in had drawn type a couple months prior and this seemed to be the perfect fit. I finished the straight of 100 days proudly and decided to keep the project going for fun. I just hit day 200, which is why I’m reflecting with this post. If you haven’t seen it you can check it out here: www.instagram.com/nickonken click any of the type posts, then the hashtag #onkenDrawsType to see the whole project.
![]()
Here are 5 things I learned from the process:
1. POSSIBILITY – My attention span is so short these days, having the discipline to do one thing for 100 days straight seemed impossible to me. I proved myself wrong. After around 20 days it became habit, and started to feel off if I wasn’t doing it. It turned into a love for the project.
2. EVOLUTION – The project evolved. I evolved. I learned something new by practicing every day. As with any craft if you practice every day you learn all types of things. I learned what tools I like, what mediums, what concepts.
3. DISCIPLINE – Doing one thing for 100 days took discipline to create the time, no matter where I was in the world to create the time to do it. Having the accountability of posting on Instagram kept pushed me to be disciplined. That created what the project is now.
4. IMPACT – Impact not only within my self, but with others. Every day I pick a quote that resonates with me for that day, something that I feel I need to hear. Getting into the flow of creating the art piece out of that quote reinforces it in my mind and impacted me for that day. By sharing it online, I realized how it impacted other people. The response was touching to know I made an impact in someones day.
5. VISION – The project has opened up a whole new vision for me. I’ve created a new hobby that I want to turn into a specific style that can be applied to other art forms and products. I want to take the same project to a larger format.
How can you use the #the100dayproject as a tool to practice something you’ve been wanting to do? How can you use it as a sandbox to play?
Elle just took the project to the next level and collaborated with The Great Discontent to grow and inspire. Check out the more on the project here: www.thegreatdiscontent.com/100days
![]()

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Emanate is a creative-direction-led photography experience for entrepreneurs, speakers, and thought leaders in a moment of expansion. This isn’t about better photos. It’s about aligning how you’re seen with who you’ve become. For seasons of rebrand, visibility, and next-level leadership.
Magnetic Authority is a self-guided container for people who feel visible, but not fully anchored.
If your message keeps shifting, your brand feels inconsistent, or your presence doesn’t match your capability yet. This is where you build the foundation before you scale.
For founders, creatives, and leaders who want a trusted long-term partner. This isn’t coaching or traditional consulting.
It’s an ongoing creative partnership focused on bringing your personal brand identity to life.
Your brand. Your website. Your visuals.
All shaped as a direct extension of who you are. The work also includes a bespoke process of identifying and aligning the right experts when needed, so nothing gets built out of sync with your core.
Quiet. Precise. Highly Selective.

Authority isn’t binary. You’re not either an authority or not an authority. Authority exists in levels, stages, and progressions. Each level has distinct characteristics, distinct positioning, distinct challenges, and distinct requirements for advancement. Most people get stuck at Level One. They’re visible, active, creating content, showing up regularly. But they’re not building actual authority. They’re […]

You had the insight. The breakthrough moment, the realization, the epiphany, the profound understanding. Deep knowing about who you are, what you offer, and how you’re different. Life-changing clarity about your positioning, your value, and your authority. Then what changed? Actually changed? Behaviorally, practically, visibly? In how you show up, how you speak, how you […]

You are established. Actually established. Years in business, real results created, genuine expertise developed, actual clients served, tangible transformations delivered, proven value demonstrated. You’ve built real authority through real work over real time with real outcomes. But you don’t look established. Your brand doesn’t show it, your presence doesn’t reflect it, your positioning doesn’t communicate […]

Connor Beaton leads men into their shadows. Not the surface-level masculinity work. Not the “alpha male” performance. Not the toxic patterns disguised as strength. Shadow work. Carl Jung. Integration. The parts men hide. The parts they fear. The parts that control them when unexamined. His brand needed to reflect that depth. That willingness to look […]

You keep rebuilding. New brand, new colors, new photos, new messaging, new positioning, new website, new everything. Every six months, every year, every time it feels wrong and stops working. Hoping this time fixes it, this time solves it, this time creates the authority and positioning you need. It doesn’t. It never does. Because you’re […]

You know things. Real things. Earned through years of experience. Patterns most people miss. Insights that could transform how your audience operates. But nobody knows you know them. You’re the hidden expert. Competent. Skilled. Valuable. Invisible. The shift from hidden expert to recognized authority doesn’t start where most people think. Not with better marketing. Not […]

Devotion isn’t soft. It’s the hardest thing you’ll ever practice. Most people think devotion means passion. Excitement. The feeling you get when inspiration strikes and everything flows. That’s not devotion. That’s infatuation. Devotion is showing up when inspiration is gone. When the work feels mechanical. When no one is watching and there’s no immediate reward. […]

You redesign your logo for the third time. Still doesn’t feel right. You hire another designer. Try different colors. New fonts. Different aesthetic entirely. Still wrong. So you conclude: “I just need better branding.” But the crisis isn’t your logo. It’s not your color palette. It’s not your website design. The crisis is deeper. You […]

You can be visible without being recognizable. Most people confuse the two. They post constantly. Show up everywhere. Maximize exposure. They think: “The more people see me, the more my brand grows.” But visibility isn’t the same as recognition. Visibility is being seen once. Recognition is being remembered. Visibility is impressions. Recognition is identity. You […]

Emma Reicher was hidden. No real brand. No photos of herself. Just lofi graphics that looked student-made. She had the credentials. Maturation coach. Qigong practitioner. Psychotherapy background. Real expertise. But nobody could see her. Nobody could feel her. The gap between who she was and how she showed up publicly was complete invisibility. The Fear […]

You’re not one person. You’re three. Right now, in this moment, you’re simultaneously living as three different versions of yourself. Most people never realize this. They think identity is singular. Fixed. One coherent self moving through the world. It’s not. You have a private self. The person you are when no one is watching. The […]

You got the photos back. They’re professionally lit. Perfectly composed. Technically flawless. But when you look at them, something feels wrong. That person in the images looks like you. Same face. Same features. But the energy is off. The presence doesn’t match. When you see those photos, you don’t think “that’s me.” You think “that’s […]

There’s a moment when someone stops holding back. Not loudly.Not dramatically. Quietly. That’s where Elena was when we began. The Moment Before the Shift Elena already had depth. Her thinking was clear.Her work was resonant.Her leadership was forming. But her visuals were still careful. They hinted at who she was becoming without fully letting her […]
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.
I was born in a low middle class conservative religious family in the suburbs of Seattle. Art was and always has been my passion, and more than that a way of life. Starting as a graphic designer, I taught myself photography, built a commercial/editorial business shooting for the worlds biggest brands like Nike, Coca-Cola, Adidas and more. I've also had the opportunity to photograph the world's biggest celebrities like Justin Bieber, Usher, Jessica Alba and more. I've curated a lifestyle around creativity and have learned a lot along the way which I get to share here.